Apple debuts $17,000 watch, some waiting for 殺し屋 app

By Edwin Chan and Alexei Oreskovic

SAN FRANCISCO, March 9 (Reuters) - Apple Inc 開始する,打ち上げるd its long-を待つd watch on Monday, 含むing yellow or rose gold models with sapphire 直面するs costing up to $17,000, but some 投資家s questioned whether 大統領 Tim Cook's first 製品 would be a 脱退/分離 攻撃する,衝突する.

Apple's first new 装置 since Cook became CEO will be 利用できる for order on April 10 and in 蓄える/店s on April 24, 含むing chic boutiques in Paris, London and Tokyo.

In a nod to both fashion and 科学(工学)技術, Cook 株d the 行う/開催する/段階 with model Christy Turlington 燃やすs, who used it to train for a マラソン, and Apple engineers who showed how to send 製図/抽選s, pictures and even heartbeats with the watch.

Apple 株 barely budged, however. 投資家s and 分析家s agreed that Apple would sell millions to fans but questioned whether it had a "殺し屋 app" that would engage a broader audience. Apple in September gave a こそこそ動く peek of the watch which 含むd many features shown on Monday.

"I think there's a niche market for these 肉親,親類d of Apple tech people who love Apple and will buy anything they come out with. But I just don't know if it's going to be the 力/強力にする 製品 that everyone's looking for," said Daniel Morgan, 上級の 大臣の地位 経営者/支配人 at Synovus 信用 Company in Atlanta, Georgia, who 述べるd 塀で囲む Street as "scratching its 長,率いる".

Members of the style 設立, in Paris for shows from the glittering likes of Chanel, Givenchy and Hermes mos tly said they saw the watch as a gadget, not this season's must-have 従犯者.

The 版 price tag which is 安価な compared with a Patek Philippe Nautilus at just over $42,000 on 11main.com, 奮起させるd plenty of jibes on social マスコミ, 含むing many who questioned whether it would become outdated and compared the price to a car's. "Wonder what 肉親,親類d of gas mileage it gets," asked Twitter 使用者 Christopher Caruso.

にもかかわらず many made (疑いを)晴らす they 手配中の,お尋ね者 it. "My birthday is gonna 激しく揺する this year... :-) #applewatch," wrote Jay Runquist.

The Apple Watch sport will start at $349 for the smaller, 38-mm model. The 基準 見解/翻訳/版 of the watch will start at $549 and the high-end "版" watch will be 定価つきの from $10,000, said Cook, who loved the 刑事 Tracy ability to 持つ/拘留する phone calls by watch.

"I have been wanting to do this since I was five years old," said Cook.

The different models 反映する different 構成要素s. A $17,000 版 in the smaller, 38-mm size, has a 事例/患者 made from a customized 見解/翻訳/版 of 18-karat rose gold, which is 特に hard, along with a sapphire 陳列する,発揮する. It comes with a 磁石の 非難する 事例/患者.

A $349 Sport model the same size has an アルミ 事例/患者, a 'sport 禁止(する)d' and a 磁石の 非難する cable, and no 事例/患者.

All the watches 株 数字表示式の 直面するs that can look like 伝統的な time pieces, show the heart (警官の)巡回区域,受持ち区域 of a friend, and 陳列する,発揮する photos and interfaces for apps.

"Apple's been very good at personalizing its 製品s," said Angelo Zino, an 分析家 at S&P 資本/首都 IQ, who said the "intimacy" of the watch was 控訴,上告ing. He saw 10 million in sales this year.

In the 贈呈, Cook 述べるd the watch ha ndling many 機能(する)/行事s 現在/一般に associated with the iPhone, which tethers wirelessly to the watch and connects it to the Internet.

The watch will 跡をつける 演習 and remind wearers of events with a tap on the wrist.

Cook also laid out other 製品 successes and 開始する,打ち上げるd a new MacBook notebook computer that starts at $1,299 and 重さを計るs as little as 2 続けざまに猛撃するs.

Every major car brand had committed to 配達するing Apple's CarPlay entertainment system, and the new iPhone 6 and 6 加える have 99 パーセント 顧客 satisfaction 率s, he said. The Apple 支払う/賃金 支払い(額) system is now 受託するd at 700,000 場所s, and Time Warner Inc's HBO in April will debut its streaming HBO NOW service on Apple TV.

Apple also is 申し込む/申し出ing 研究員s new 開発 道具s, called ResearchKit, to help 医療の 研究員s design apps for 臨床の 裁判,公判s, the company said. (付加 報告(する)/憶測ing by Alexandria 下落する, Piya Sinha-Roy, Ellen Wulfhorst; 令状ing by Peter Henderson; Editing by Bernard Orr)

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