Heineken 的s 全世界の leadership with new 無 alcohol beer
BRUSSELS, May 13 (Reuters) - Dutch brewer Heineken has 開始する，打ち上げるd a 非，不，無-アル中患者 見解／翻訳／版 of its namesake beer with the 目的（とする） of becoming the 全世界の leader in a part of the market growing faster than the 普通の／平均（する）.
The world's second largest beer 製造者 開始する，打ち上げるd "Heineken 0.0" at the Spanish Grand Prix in Barcelona and will sell it in 14 markets, across Europe and also Russia and イスラエル, unlike 競争相手s which have 非，不，無-アル中患者 beers for individual markets.
Heineken is hoping to tap into what it believes is an 増加するing 願望（する） の中で 消費者s for beer that will not get them drunk. The European market for 無 alcohol beer grew about 5 パーセント a year from 2010 to 2015, によれば 研究 group Canadean, while the 全体にわたる beer market shrank.
競争相手 AB InBev, which makes more than a ４半期/4分の1 of the world's beer, is 目的（とする）ing to make a fifth of its beer low or 無 alcohol by 2025. For the 製造者 of Budweiser, Stella Artois and Corona, low means an alcohol content of up to 3.5 パーセント.
無 alcohol beers could 申し込む／申し出 brewers higher 利ざやs because of lower 税金s and could see them muscling in on the soft drinks market with what they say is a more natural and healthier 選択.
Heineken 0.0, for example, has half the calories of 基準 Heineken or Coca-Cola.
The brewer does not have a 的 for 無 alcohol beer like AB InBev, but 公式文書，認めるs that in Spain 無 strength beer has about a 10 パーセント market 株.
"You could 推定する／予想する 10 to 15 years 負かす／撃墜する the road this would be more or いっそう少なく the 全世界の 傾向. We want to make Heineken the 主要な 全世界の beer brand in 0.0," 上級の Heineken brand director Gianluca Di Tondo told Reuters.
Beer critics say a 重要な 推論する／理由 why 無 alcohol beer has failed on previous occasions is taste.
Heineken brewmaster Willem 先頭 Waesberghe said many previous and 存在するing 非，不，無-アル中患者 beers were too 甘い and malty, either because the fermentation 過程 was 削減（する） short or because flavours were los t as alcohol was boiled off.
先頭 Waesberghe recognises that a beer without alcohol will not taste the same, but believes the company has 設立する a brew that recreates some of the fruity, bitter and acidic tastes 設立する in a normal 5 パーセント Heineken.
The company makes two separate brews with different 質s, then 除去するs the alcohol and blends them together.
"Both beers are not nice. You need to blend them together to make a good beer," he said. (報告（する）／憶測ing by Philip Blenkinsop; editing by David Clarke)
