Snap 使用者 number (警官の)巡回区域,受持ち区域s 塀で囲む St 見積(る), 株 急に上がる

By Sheila Dang

Feb 5 (Reuters) - Snap Inc said the number of people using its Snapchat app would remain at 現在の levels this 4半期/4分の1, 緩和 worries the company would continue to lose 使用者s to 競争相手 Facebook Inc's Instagram and sending its 株 up more than 20 パーセント.

The photo-messaging app, known for its disappearing messages and filters that turn people into dogs or even tacos, has struggled since going public in March 2017, as Instagram has replicated many of its novel features. A 議論の的になる redesign also 疎遠にするd some of Snapchat's advertisers and 使用者s.

In the fourth 4半期/4分の1 Snap topped 塀で囲む Street with 186 million daily active 使用者s, flat with the previous 4半期/4分の1 and 負かす/撃墜する 1 million from the same period a year ago. 分析家s' 普通の/平均(する) 期待 was 184.91 million, によれば Refinitiv data.

"We do not 予知する a sequential 拒絶する/低下する in daily active 使用者s in Q1 2019," said Lara 甘い, Snap's 暫定的な 長,指導者 財政上の officer, during a call with 分析家s after 報告(する)/憶測ing results. She gave no 明確な/細部 見通し on 使用者 numbers.

Snap 株 jumped 22 パーセント to $8.62 after hours. That is still いっそう少なく than half the $17 初期の public 申し込む/申し出ing price.

The company 避けるd a third 連続した 年4回の 拒絶する/低下する in 使用者s に引き続いて its redesign, but some questioned the company's ability to grow.

"Snap's biggest 問題/発行する continues to be that it 欠如(する)s 控訴,上告 beyond its 核心 使用者 base and has no 明白な direction on how to 拡大する or pivot its app beyond that under-35 demographic," said Jessica Liu, a marketing 分析家 at Forrester.

NEW ANDROID APP

Snap has also begun rolling out its new Android app to a small 百分率 of Snapchat 使用者s, 大統領 Evan Spiegel said during the 地位,任命する-収入s call. Snap has said it rebuilt the Android app because it had more bugs and a worse 使用者 experience than its Apple iOS app.

The 改造するd app is 重要な to 伸び(る)ing new 使用者s in developing markets, where 装置s r unning Google's Android system are much more popular than iPhones.

"There's 概略で 2 billion people (国祭的な) who are on Android and do not have Snapchat," Spiegel said. "If we can take even a small 百分率 of that, it would make a big difference."

Snap's 歳入, which it gets from selling advertising on the app, 増加するd 36 パーセント to $389.8 million, (警官の)巡回区域,受持ち区域ing 塀で囲む Street's 普通の/平均(する) 見積(る) of $377.52 million.

歳入 growth was helped in part by new 広告 判型s like unskippable 商業のs on its 初めの shows, which are housed on the Discover page, a パネル盤 on the app that 含む/封じ込めるs publisher content along with influencer content.

Spiegel said during the call the company has 改善するd the way it personalizes the Discover page for every 使用者, which could attract more advertisers who were 以前 worried about their 広告s appearing next to unsuitable content.

Snap was now "大幅に closer" to profitability, as it 持続するs a flat cost structure while 増加するing 歳入, Spiegel said. In an 内部の 覚え書き that 漏れるd in October, Spiegel 始める,決める a goal of reaching profitability by the end of 2019.

Michael Pachter, an 分析家 at Wedbush 安全s, 見積(る)s Snap will reach breakeven by the end of this year.

普通の/平均(する) 歳入 per 使用者 was $2.09 during the fourth 4半期/4分の1, up from $1.53 in the year-ago 4半期/4分の1.

That 測定 of 歳入 grew the most for 使用者s outside North America and Europe, hitting $1.24 during the 4半期/4分の1, up from 56 cents in the year-ago 4半期/4分の1.

The company's 逮捕する loss 狭くするd to $191.67 million, or 14 cents per 株, compared with $349.98 million, or 28 cents per 株, a year earlier.

For the first 4半期/4分の1, Snap said it 推定する/予想するs 歳入 of $285 million to $310 million. That compares with the 普通の/平均(する) 分析家 見積(る) for 歳入 of $307 million, によれば data from IBES Refinitiv. (報告(する)/憶測ing by Sheila Dang Editing by 法案 Rigby)

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