IKEA ramps up Mexico 開始する，打ち上げる 計画（する）s, 的s 資本／首都 and major cities
By Daina Beth Solomon
MEXICO CITY, March 19 (Reuters) - IKEA is scouting Mexico's biggest cities for its first 蓄える／店 場所s in the country, the furniture retailer said, as it 拡大するs in Latin America to 戦う／戦い growing 競争 in its 核心 U.S. and European markets.
The Swedish chain known for modern and 安価な designs is looking at 場所／位置s in Mexico City, Guadalajara and Monterrey, the company's 地元の franchisee said.
"We're looking at the biggest cities in Mexico, with those three 存在 the most important," said Antonia Banuelos-Leon, country marketing 経営者／支配人 for IKEA Mexico, in an interview on Monday. "We're also looking at the country as a whole."
The company is likely to 発表する its 計画（する）s within a month, and is considering さまざまな 蓄える／店 判型s, Banuelos-Leon said. She 拒絶する／低下するd to comment on 蓄える／店 numbers or the timeline.
蓄える／店s in Europe and the 部隊d 明言する／公表するs 運動 the 大多数 of sales for の間の IKEA Group and its franchisees, but 競争相手 retailers, 特に online, are ますます 争う for shoppers. IKEA has 427 蓄える／店s across 52 markets, with more in the 作品 目的（とする）d at growing its 顧客 base.
Late last year, IKEA 発表するd 計画（する）s to enter Latin America, starting with Chile in 2020 followed by Colombia and Peru.
Banuelos-Leon said IKEA Mexico, which is part of IKEA franchisee Ikano Group, opened an office in Mexico City last April and has advertised 職業 開始s in the 資本／首都 and Guadalajara in 最近の months.
The country's dense 資本／首都 area, with more than 20 million people and scant open space, could challenge IKEA's 伝統的な model, which calls for 広大な 倉庫／問屋s on city 郊外s packed with goods from lamps to couches and eateries known for their Swedish meatballs.
That model is changing. In January, IKEA 発表するd 計画（する）s to open its first 蓄える／店 in the 中心 of Paris, selling a 十分な 範囲 of goods on a compact 足跡. (報告（する）／憶測ing by Daina Beth Solomon; 付加 re porting by Stefanie Eschenbacher in Mexico City and Anna Ringstrom in Stockholm; Editing by Frank Jack Daniel and Richard Chang)
