Raptors cost McDonald's millions in 解放する／自由な french fries
It appears McDonald's has underestimated Toronto Raptors' fans appetite for french fries in Ontario.
As part of a 宣伝の 共同 between the 急速な／放蕩な-food chain and the team, McDonald's 場所s in Eastern Canada give away orders of 解放する／自由な medium french fries whenever the Raptors 攻撃する，衝突する at least 12 3-pointers in a game. によれば The 財政上の 地位，任命する, McDonald's 概算の 700,000 orders, but with the team playing so 井戸／弁護士席, that number has ballooned to nearly three times the 初めの 見積（る）, resulting in だいたい $5.4 million (just over $4 million USD) 価値（がある） of fries.
Chuck Coolen, 長，率いる of marketing for McDonald's in Eastern Canada, explained that the marketing 計画（する）'s 初期の 予測（する） was based on a previous 昇進／宣伝 with the NHL's Montreal Canadiens and was 完結するd nearly a year ago -- just 18 days before Demar DeRozan was 貿易（する）d for Kawhi Leonard last summer.
Last season, Toronto 攻撃する，衝突する 12 3-pointers in 43 of 82 正規の／正選手 season games and five postseason games. This season, the Raptors 攻撃する，衝突する the 示す 44 times, 加える another 10 so far during their プレーオフ run.
Coolen said they have given away だいたい 2 million orders of fries, but that number is still growing. While the final 一致するs for the プレーオフs aren't yet 利用できる, after Game 1 of the 決勝戦 alone, where the Raptors 攻撃する，衝突する 13 threes, McDonald's gave away a 記録，記録的な／記録する 80,000 解放する／自由な orders.
マイク Forman, who owns four McDonald's franchises in Whitby, Ontario, 公式文書，認めるd that while the company may be losing 歳入 on the 解放する／自由な fries, they believe the long-称する，呼ぶ／期間／用語 利益s will outweigh the short-称する，呼ぶ／期間／用語 losses. 顧客s must download and use the McDonald's app to redeem their 解放する／自由な french fries, which hopefully will keep 顧客s 投資するd going 今後.
"We believe it will 支払う／賃金 off in the 未来," Forman told The 財政上の 地位，任命する.
--Field Level マスコミ
