Microsoft 重さを計るs TikTok 購入（する） as 広告 商売／仕事 flattens out
By Paresh Dave
OAKLAND, Calif., July 31 (Reuters) - Microsoft Corp could re-energize its advertising 商売／仕事 with a 抱擁する 供給（する） of ビデオ if it follows through on acquiring TikTok's U.S. 操作／手術s from ByteDance.
Reuters 報告（する）／憶測d on Friday, 特記する／引用するing a source familiar with the 事柄, that Microsoft is in 探検の／予備の 取引，協定 会談 as the U.S. 政府 準備するs to 軍隊 中国-based ByteDance to divest its ビデオ app TikTok over data 安全 関心s.
Microsoft 生成するs the 本体，大部分／ばら積みの of its $143 billion in 年次の 歳入 by licensing ソフトウェア such as Windows and Office 同様に as cloud 貯蔵 and 計算するing 道具s through its Azure service.
The company, with advertising supported 商売／仕事s 含むing its Bing search engine, MSN news service and LinkedIn 商売／仕事 social 網状組織, 公表する／暴露するd this month that its search 広告s sales grew 1% to $7.7 billion over the last year. But that growth was flat when 除外するing 料金s it 支払う／賃金s to partner websites and apps.
The 広告 market 研究 company eMarketer has 概算の LinkedIn's 広告 歳入 at about $2 billion 毎年 in the 部隊d 明言する／公表するs alone. But Microsoft also said this month LinkedIn 広告s sales have fallen this year as the novel coronavirus pandemic 誘発するd advertisers to pare spending.
Social マスコミ services, 含むing Facebook Inc and Alphabet Inc's YouTube, have seen their sales growth continue during the pandemic as 使用者s spend more time entertaining themselves online - 特に with ビデオ - and advertisers follow them there.
Without an entertainment service 目的（とする）d at a 幅の広い audience, Microsoft has struggled to 逮捕（する） the ますます lucrative ビデオs flowing to YouTube, Facebook and more recently TikTok, which 広範囲にわたって opened its 広告 道具s this month.
増加するd U.S. regulatory scrutiny of 潜在的に anticompetitive 行為 by Facebook and YouTube have likely 減らすd their ability to 購入（する） a major competitor soon, によれば 独占禁止の 専門家s. Microsoft, thoug h, 直面するs より小数の 強制s.
"Its 消費者 戦略 remains in flux and an 積極的な 取得／買収 (or 戦略の 投資) of TikTok would be Microsoft throwing its hat in the （犯罪の）一味 and trying to compete with other tech 巨大（な）s in a new avenue of growth," Wedbush 財政上の 分析家 Dan Ives said in a 声明 on Friday. (報告（する）／憶測ing by Paresh Dave; Editing by Tom Brown)
