Russia's Magnit says low-cost 蓄える／店s are working, 注目する，もくろむs more 開始s
By Alexander 骨髄
MOSCOW, July 7 (Reuters) - ロシアの retailer Magnit's bet on 開始する，打ち上げるing a chain of low-cost 蓄える／店s is 耐えるing fruit, the company said on Wednesday, with like-for-like sales 30% higher than in the company's other convenience 蓄える／店s.
Magnit and 競争相手 X5, Russia's two largest retailers, both opened 割引 蓄える／店s last year as the coronavirus pandemic 荒廃させるd Russia's economy and saw 使い捨てできる incomes 落ちる その上の, a multi-year 傾向 that is a 関心 for the 政府 ahead of 議会の 選挙s this September.
削減（する）-price retailer 直す／買収する，八百長をする Price raised $2 billion in Russia's largest 初期の public 申し込む／申し出ing since 2014 in January, （電話線からの）盗聴 into greater 消費者 需要・要求する for cheap 製品s.
"The model is good enough to continue this 操縦する," said Ruslan Ismailov, 副 CEO and director of Magnit's 小売 網状組織, 追加するing that it still 要求するs 罰金-tuning and tweaks.
Magnit 現在／一般に has 76 'My Price' 蓄える／店s, a 判型 it 開始する，打ち上げるd last July, having 追加するd 25 more in the past two months, faster than planned. It now 計画（する）s to 増加する the 操縦する to up to 200 蓄える／店s and will make a 決定／判定勝ち（する） on whether to roll out the 判型 on a large 規模 next year.
Sales at 'My Price' 蓄える／店s are 30% higher than the 'At Home' 蓄える／店s on which they are based, Ismailov said, 大部分は 予定 to 増加するd traffic.
The 割引 蓄える／店s have 30-40% higher 在庫 turnover, lower capex than 蓄える／店s of the same size and show 肯定的な 収入s before 利益／興味, 税金, 価値低下 and amortisation (EBITDA), Magnit said in a 贈呈.
In May, Magnit agreed to 支払う／賃金 92.4 billion ルーブルs ($1.24 billion) to 追加する 競争相手 Dixy's 2,651 蓄える／店s and five 配当 centres in Moscow, St Petersburg and other 地域s to its 大臣の地位, an 取得／買収 分析家s said would help it catch up with market leader X5.
($1 = 74.7829 ルーブルs) (報告（する）／憶測ing by Alexander 骨髄 and Olga Popova; Editing by Kirsten Donovan)
