Sorrell's S4 builds firepower for 取得/買収s to 会合,会う 需要・要求する

By Kate Holton

LONDON, July 19 (Reuters) - ツバメ Sorrell's S4 資本/首都 has 増加するd its firepower for 取得/買収s after the advertising 退役軍人 saw the biggest jump in activity in his 45-year career, driven in part by companies 変えるing their 操作/手術s to 数字表示式の.

The British company, which has a market valuation of 3.6 billion 続けざまに猛撃するs ($5 billion) いっそう少なく than three years after it 開始する,打ち上げるd, said on Monday it had refinanced its 負債 to 供給する around 200 million 続けざまに猛撃するs for 目的s 含むing 取引,協定s.

Sorrell said he was planning to 拡大する into 科学(工学)技術 services to better compete with the likes of Accenture and Globant which can help (弁護士の)依頼人s develop IT and 内部の 操作/手術s and market them online for 数字表示式の sales.

The 拡大 would enable S4 to 勝利,勝つ work from the 長,指導者 科学(工学)技術 and (警察などへの)密告,告訴(状) officers of (弁護士の)依頼人s, 同様に as the 長,指導者 marketing officer.

The 乗り気 to 拡大する comes as advertising groups 利益 from a 回復する in 全世界の 経済成長 as pandemic-linked 制限s 緩和する, and as companies continue a 転換 に向かって digitising their 操作/手術s. As a 数字表示式の-only marketing group, S4 was in prime position, Sorrell said.

"Organically we're doing very 井戸/弁護士席, it's beyond 期待s certainly through June, it's 前例のない from what I can see in the 45 years that I've been at it," he told Reuters.

The world's most famous advertising (n)役員/(a)執行力のある spent most of his career making 取得/買収s, first at Saatchi & Saatchi and then as he built WPP into the world's biggest advertising group.

His new 会社/堅い already counts Google and Facebook as (弁護士の)依頼人s, and S4 said on Monday its 有機の 歳入 and 甚だしい/12ダース 利益(をあげる) had continued to grow at levels beyond 期待s.

株 in the company were 負かす/撃墜する 2%, 概して in line with a 女性 FTSE.

($1 = 0.7261 続けざまに猛撃するs) (報告(する)/憶測ing by Kate Holton; editing by Sarah Young and Bernadette Baum)

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