MIDAS SHARE TIPS: 調書をとる／予約する in for 利益（をあげる） at trendy hotel group PPHE with room to grow
Graffiti can be ugly, irritating and destructive. Street art is supposed to be different ? and D*直面する is one of its most prolific proponents.?
Known for outsized murals, the London-born artist is celebrated for work in cities from Los Angeles to Tokyo.?
That makes him the ideal partner for hotel group?PPHE's 最新の 申し込む／申し出ing, the art'otel in Hoxton, London's hipster hotspot.
One to watch: The gallery at hotel group PPHE’s new art’otel in trendy Hoxton, London
Replete with a rooftop 妨げる／法廷，弁護士業, co-working space and a 献身的な art gallery, the 26-storey space opens its doors in いっそう少なく than a fortnight, stylised with pieces from D*直面する.
Art'otel is just one of PPHE's brands, a collection of trendy 場所／位置s dotted across Europe, each with their own 署名 artist and other hip accoutrements.?
The group is no fashion-焦点（を合わせる）d start-up, however. 設立するd in 1987 with one small hotel in Holland, it now has 52 所有物／資産／財産s under its belt, 範囲ing from campsites in Croatia to the 1,000-room Park Plaza opposite Big Ben in London.
The 在庫／株 halved in value to £9.83 during the pandemic, as the group was 軍隊d to の近くに almost every 発生地 (though some were kept open for 医療の staff).?
There has been some 回復 in the price, but at £14.35 PPHE 株 remain 井戸／弁護士席 below their pre-lockdown high. That seems unjustified. Co-創立者 Boris Ivesha recently 地位，任命するd 記録，記録的な／記録する results for 2023, 明らかにする／漏らすd 2024 had started 井戸／弁護士席 and 示唆するd その上の growth was on the cards.
Most 会社／堅いs in this 部門 either build hotels or run them. PPHE does both ? and this has several advantages.
First, it is much cheaper to buy land or a 空いている 所有物／資産／財産 and turn it into a hotel than to buy somewhere that is already up-and-running. The Park Plaza 近づく London's Waterloo 駅／配置する is a 事例／患者 in point.?
初めは an office 封鎖する, PPHE spent £125million turning it into a 500-bedroom hotel. On 完成, the 発生地 was 独立して valued at £250million ? a tidy £125million uplift.?
PPHE can also build hotels 正確に／まさに as they want them. The 解除するs are in the 権利 place, rooms are 平易な to clean, restaurants are neither too big nor too small, even the 回廊（地帯）s are 適切に thought through.
Importantly, Ivesha and his team can choose 場所s based on where they think hotels would 栄える rather than where they happen to be already.
The 戦略 has been 精製するd over many years, starting out when an American entrepreneur was looking for a partner to develop Park Plaza hotels in Europe.?
Ivesha stepped in and has been building and operating Park Plazas ever since. The brand still accounts for almost half the PPHE 大臣の地位 but other 指名するs have joined the mix, 含むing art'otel and Radisson Red, another upscale 選択 for the trendy traveller.
Campsites in Croatia are different again. Popular in summer, accommodation 利用できる 含むs fully fitted 木造の cabins and empty pitches.
The 範囲 serves PPHE 井戸／弁護士席. 控訴s at the Park Plaza in Westminster go for £4,000 or more on New Year's Eve, when guests have a bird's-注目する，もくろむ 見解（をとる） of the 花火s.?
Off-season （軍の）野営地，陣営ing in Croatia can be had for as little as £40 a night. The breadth of 選択s 控訴，上告s to both tourists and 商売／仕事 travellers, from young to old, 豊富な to cash-strapped.
Fortunately, 需要・要求する is growing across the board. 歳入 rose 26 per cent to £415million last year, underlying 利益（をあげる）s were 35 per cent ahead at £128million, and the （株主への）配当 急に上がるd from 15p to 36p.?
A strong pipeline of new 開始s are in 蓄える／店 over the coming months, bookings are in good 形態／調整 and City 分析家s are 楽観的な about prospects for this year, 予測（する）ing sales of £457million, 利益（をあげる）s of £151million and a 41.7p payout to 株主s.
Ivesha is now 76 ? and his co-創立者 Eli Papouchado ten years older ? but both are still on the board, as 長，指導者 (n)役員／(a)執行力のある and chairman それぞれ. Some 観察者／傍聴者s have criticised the 二人組 for 過度の 関与. Others believe the company has 利益d from thei r careful stewardship. Either way, succession 計画（する）s are in place.
A 共同の 長，指導者 (n)役員／(a)執行力のある has been chosen to work with Ivesha. Greg Hegarty, who joined the team in 2009, understands the 商売／仕事 inside and out. A 副 chairman has been 任命するd too. Ken Bradley is 仕事d with 供給するing an 独立した・無所属 発言する／表明する on the board.
株主s can also take 慰安 in the 創立者s' continued support for the 商売／仕事: with 43 per cent of the 在庫／株 between them, they are 高度に 動機づけるd to see PPHE 後継する.
Midas 判決: PPHE 貿易（する）s on the 株式市場 at £14.80 but 独立した・無所属 専門家s say the group's 大臣の地位 is 価値（がある） £26.72 a 株. This 示唆するs the 株 are 意味ありげに undervalued and should 回復する, making PPHE an attractive long-称する，呼ぶ／期間／用語 buy.
貿易（する）d on: Main 株式市場 Ticker: PPH 接触する: pphe.com?
