New franchises embrace にわか景気 in home care

By ANDREW LEACH
Updated: 11:14 BST, 17 May 2010

?

Home care for the 年輩の and 無能にするd should be a 優先 for the new 政府, 潜在的に saving it billions of 続けざまに猛撃するs, によれば one 主要な provider that has 開始する，打ち上げるd a franchise model to cater for the にわか景気ing market.

Choice 解答: Leo Skagerlind and wife Sarah

The market for 供給するing care, such as helping people get dressed, washed and fed, is 価値（がある） more than £12bn a year, but it is 推定する／予想するd to treble over the next 20 years with 66% of the 全住民 予測（する） to need home care by 2038.

Leo Skagerlind, 28, who runs 接近 Care Fran-chise with his wife Sarah, says keeping people in their own homes is far more cost 効果的な than nursing homes, 同様に as 存在 preferred by most individuals.

Skagerlind's 会社／堅い is part of 接近 Care, which was 設立するd in 1994 by Sarah's mother, Judie Tighe, and is one of the largest 私的な 操作者s in the country, 供給するing hourly and live-in carers.

'As an 産業 we want the 政府 to realise that 同様に as nursing homes and hourly carers there is a third 選択 of live-in carers,' he says.

While 82% of home care is 基金d by the 明言する／公表する, most is 配達するd by the 独立した・無所属 部門.

However, the 基金ing method is changing. Under the new direct 支払い（額）s system, 使用者s will be given money and will choose their own providers, which Skagerlind 恐れるs could 害（を与える） the 産業 unless it follows proper 規則.

'We are 規制するd by the 独立した・無所属 Care 質 （売買）手数料，委託（する）／委員会／権限, but people could buy from someone who has stuck a postcard up in a newsagents. That could 損失 the care 産業,' he says.

接近 Care, based in Redenham, 近づく Andover, Hampshire, has 開始する，打ち上げるd a franchise model that will enable it to 拡大する its 商売／仕事 more quickly to 対処する with the 推定する／予想するd 需要・要求する.

Skagerlind, a former professional surfer and entrepreneur who has worked with one-time Dragons' Den 投資家 Richard Farleigh, says the model is already 証明するing 高度に popular and attracting 投資家s because of the market's 可能性のある for growth.

'In the eight weeks since we 開始する，打ち上げるd we have sold 14 franchises,' he says.

The franchises are for 12 years and 供給する training and marketing for areas with a 全住民 of at least 90,000 over the age of 55.