Prices 削減（する） in TV football 戦う／戦い

By Simon Lambert
Updated: 13:44 BST, 9 July 2007

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The 署名／調印する on the fixture 名簿（に載せる）／表（にあげる） is barely 乾燥した，日照りの but the 戦う／戦い for football fans' TV 審査するs has 強めるd with the 告示 of the first 始める，決める of テレビ放送するd games and the new kid on the 封鎖する cutting prices.

A 目印 television 取引，協定 for the new season has seen 衛星 巨大（な） Sky lose its monopoly on showing live 首相の職 football for the first time, with 競争相手 Setanta 安全な・保証するing the 権利 to 46 live games.

The first （製品，工事材料の）一回分 of テレビ放送するd games was 発表するd today and Setanta has 削減（する） the price of its Sports 一括 to just £9.99 per month in a 企て，努力，提案 to attract new 顧客s - kicking off its schedule with Aston 郊外住宅 vs Liverpool, at 5.15pm on 11 August.

The £9.99 取引，協定 大幅に undercuts the £34 per month cost of Sky Sports, however Sky has the first-tier 一括 of Sunday afternoon 首相の職 games while Setanta has 選ぶd up the second choice 選択.

テレビ視聴者s will be able to recieve Setanta Sports 経由で Freeview - if they have a box with a 見解（をとる）ing card slot - and can 調印する up for Setanta's nine sports channel 一括 for £9.99 per month, without having to take an 年次の 契約.

一方／合間, 顧客s without Freeview can also 調印する up 経由で Sky for £9.99 per month, Virgin マスコミ for £15 per month or 経由で broadband for £7.99 per month.

Setanta's 決定／判定勝ち（する） to 削減（する） its prices as the first （製品，工事材料の）一回分 of live games are 発表するd follows 失望 for Sky, which had planned to を回避する its 競争相手's challenge by making some of its 支払う／賃金-per-見解（をとる） games 利用できる on the Freeview 壇・綱領・公約.

Sky wants to 開始する，打ち上げる three 支払う／賃金 TV channels on the 数字表示式の terrestrial 壇・綱領・公約, as part of which it was 推定する／予想するd to 申し込む／申し出 live football. But 監視者 Ofcom 発表するd earlier this summer that it would 調査／捜査する Sky's 計画（する）s, thus 延期するing the 開始する，打ち上げる.

Setanta snatched the 首相の職 games in a bidding war with Sky earlier this year, 支払う／賃金ing £392m. It also scooped 共同の 権利s to show E ngland and FA Cup games と一緒に ITV from next year.

Sky, which has made the 首相 League its own, will show 92 live games over the season, having paid £1.31bn for the three-year 権利s. Its service is still considered to be the number one choice for 献身的な TV football fans with Setanta's 一括 either a 補足の service or 選択 for those wanting to watch live football but unwilling to 爆撃する out for Sky.

Setanta has busied itself 調印 up 星／主役にする 指名するs as pundits for the new service with former England players Steve McMananman and Les Ferdinand joining its team, along with former 兵器庫 星／主役にする and French World Cup 勝利者 Emmanuel Petit.