井戸/弁護士席s & Young's takes on Courage
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Scottish & Newcastle is selling its Courage 範囲 of 樽 beers to the newly-formed Bedford brewer 井戸/弁護士席s & Young's Brewing Company.
The move signals S&N's 願望(する) to concentrate on international lager brands such as Kronenbourg 1664 and Baltika rather than real ales and to 減ずる its costs.
井戸/弁護士席s & Young's was formed last year after London-based Yo ung's の近くにd its Wandsworth brewery and formed a 共同の 投機・賭ける with Charles 井戸/弁護士席s. Today's 取引,協定 is the 投機・賭ける's first.
Under the 取引,協定, believed to be 価値(がある) just over £10m, S&N will 保持する a 17% 火刑/賭ける in the Courage brands and may 供給する 未来 基金ing to the 投機・賭ける.
井戸/弁護士席s & Young's will take over 生産/産物 of more than 100,000 バーレル/樽s of Courage and Director's a year, taking the brewery's 生産(高) above 600,000 バーレル/樽s. Courage ales will be sold in Charles 井戸/弁護士席s 260 pubs 同様に as in the S&N 広い地所.
S&N will continue to produce John Smith's bitter at its Tadcaster brewery in Yorkshire. Courage was 設立するd in 1787 and first brewed at the 錨,総合司会者 Brewhouse 近づく Tower 橋(渡しをする).
Nigel McNally, managing director of 井戸/弁護士席s & Young's, said his company ーするつもりであるd to 投資する more than £2m in Courage, which he said had had little or no marketing support from S&N over 最近の years.
He 追加するd: 'We regard it as a sleeping 巨大(な). The 拒絶する/低下する in 容積/容量 over the years has 大部分は been 負かす/撃墜する to substitution. Where S&N can, they have 代用品,人d John Smith's for Courage. Our 意図 is to reawaken Courage.'
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