BSkyB 支払う／賃金s fortune for 顧客s

By Jon Rees
Updated:

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BSkyB will 明らかにする／漏らす this week that it has spent ひどく to 勝利，勝つ 記録，記録的な／記録する numbers of 加入者s to its television service and its newer broadband and phone services.

長，指導者 (n)役員／(a)執行力のある James Murdoch is 推定する／予想するd to 報告（する）／憶測 that 利益（をあげる）s have fallen by nearly 15% to £680m for the year to June 30 because of the cost of developing its broadband 商売／仕事.

投資 bank Numis 見積（る）s Sky's 投資 in broadband cost £180m in the year compared with £23m last time.

However, Sky has seen its 株 of the broadband market 急に上がる as a result. It now has 716,000 加入者s and group turnover is 推定する／予想するd to have risen ten per cent to £4.5bn.

The company said in a 貿易（する）ing update ten days ago that 逮捕する 新規加入 in 加入者s to its television service in the three months to June was 90,000, so its total number of 加入者s is now 8.58m while there are 526,000 Sky phone 顧客s.

The number of 世帯s with Sky+, the company's personal 数字表示式の ビデオ recorder, is now more than 2.3m and this accounts for 28% of the 顧客 base.

Sky is still in 論争 with Virgin マスコミ over the price that Virgin should 支払う／賃金 to take Sky basic channels and this is likely to cost the company £60m in lost carriage 告発（する），告訴（する）／料金s and advertising 歳入 in a 十分な year.

一方／合間, Sky is 概算の to have spent about £70m in advertising in the first six months of the year - about 40% up over the same period last year - as it 戦う／戦いd to 勝利，勝つ new 顧客s after its spat with Virgin マスコミ.

Sky's 論争 with the company took another 新たな展開 last week when Virgin 発表するd a を取り引きする Setanta that will see the Irish sports 放送者's channels 含むd in its basic 一括.

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Setanta broke Sky's monopoly on 首相 League football 権利s last year and Virgin マスコミ 顧客s will now have 接近 to these games 同様に as Setanta's six other sports channels.

Murdoch is likely to be 用心深い about the 業績／成果 of his company in the coming 財政上の year as it will 反映する the 衝撃 of the higher cost of football broadcast 権利s.

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