Baby にわか景気 hope for pram 会社／堅い Silver Cross

By Neil Craven for The Mail on Sunday
Updated: 10:31 BST, 25 January 2009

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Upmarket pram-製造者 Silver Cross has 報告（する）／憶測d a jump in sales after the introduction of more affordable models.

The company is also 希望に満ちた of cashing in まっただ中に 早期に 調印するs of a 後退，不況-driven baby にわか景気.

The 会社／堅い's classic prams sell for more than £1,000, but last year it introduced pushchairs such as the Pop and the Fizz that cost closer to £100.

The 革新 helped UK sales to 増加する by more than 10% in the final ４半期/4分の1.

Owner Alan Halsall, who bought the 商売／仕事 out of receivership in 2002, said Silver Cross might be one of the few companies to 利益 in the 下降.

'There is a theory that during 後退，不況s people tend to have more children because they go out いっそう少なく often and there are more 失業した people at home all day,' he said.

'We would not rely on that and ramp up our 製造業の, but that is what we are 審理，公聴会 anecdotally.'

Mothercare, which sells Silver Cross prams, this month 報告（する）／憶測d a sales 増加する of 1.1% in the final ４半期/4分の1 にもかかわらず an さもなければ depressed High Street market.