Ladbrokes moves into broadcasting

By THIS IS MONEY
Updated: 00:00 BST, 12 May 2002

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LADBROKES, the world's biggest bookmaker, is to pump £15m into a 数字表示式の broadcasting 投機・賭ける that will 許す punters to watch its own-brand TV programmes on 審査するs at 1,900 betting shops across Britain.

The service will 申し込む／申し出 ビデオ 最高潮の場面s, interviews, and previews with studio 専門家s 申し込む／申し出ing advice on betting combinations. Ladbrokes, part of the Hilton Group, will tailor the content of its broadcasts （許可，名誉などを）与える ing to where a shop is 位置を示すd with special programmes for, say, 兵器庫 and 刺激（する）s fans at its north London 支店s.

The roll-out of the service begins next week in Manchester. 長，指導者 (n)役員／(a)執行力のある Chris Bell said: 'This is the largest 段階 of our 支えるd 投資 which is reinventing the entire betting shop experience. We have already 投資するd £40m on electronic point of sale and the biggest shop refurbishment programme in the 産業's history.

'Now we are bringing betting shop broadcasting into the 21st century. We are 投資するing ahead of the 競争 and will see the rewards in the coming years as the 衝撃 of 税金-解放する／自由な betting continues to 配達する.'

Until now bookmakers take one broadcast 料金d from 産業 供給者 衛星 （警察などへの）密告，告訴（状） Services. Ladbrokes will continue to use this service under a new 取引，協定 finalised last week between the 産業 and racecourses.