Bass bouyed up on beer sales

By THIS IS MONEY
Updated: 00:00 BST, 8 December 1999

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Brewing and leisure 巨大（な） Bass said it had shrugged off difficult 貿易（する）ing 条件s and produced a healthy jump in 年次の beer sales and 利益（をあげる）s.

Chairman Sir Ian Prosser said the group's 決定／判定勝ち（する） to 焦点（を合わせる） on its five main beer brands - Carling, Tennent's Lager, Grolsch, Worthington and Caffrey's - had paid off by 上げるing its market 株 by 1.5% and operating 利益（をあげる）s by nearly 8%.

More than one billion pints of Carling lager had been sold in the 12 months to September 30 - the first British beer brand to 達成する such sales.

Sir Ian said the group's brewing 分割 was 成し遂げるing 井戸／弁護士席 'in the 直面する of 激しい 競争 in the UK beer market'.

The 傾向 had continued in the 早期に part of Bass' new 財政上の year, he said.

'The 率 of 容積／容量 growth in the off-貿易（する） is in 二塁打 digits, although 利ざやs remain under 圧力,' Sir Ian said.

'We continue to grow 株 in this channel. It is also pleasing to 公式文書，認める that 容積／容量s are now 存在 held in the on-貿易（する）.'

The rise in beer sales helped 上げる the group's total turnover for the year to September 30 up to £4.69 billion compared with £4.23 billion in the same period last year.

利益（をあげる）s before 税金 and major exceptional items rose to £682 million from £651 million.

However 含むing exceptionals the pre-税金 人物／姿／数字 fell to £572 million compared with £834 million last year.

投資家s will receive a final （株主への）配当 of 22.5p a 株, bringing the total for the year to 32.3p - 7.7% higher than last year.