Johnston feeling an 選挙 冷気／寒がらせる

By Robert Lea
Updated: 09:27 BST, 15 June 2005

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ADVERTISING in 地元の papers took a dive last month as the plug was pulled on the Whitehall （警察などへの）密告，告訴（状） machine either 味方する of the 総選挙, Johnston 圧力（をかける） 警告するd today.

恐れるs that the company, owner of the Yorkshire 地位，任命する, the Sunderland Echo and a host of small- town papers, is under the cosh have seen the 株 減少（する） almost 20% in the past three months.

A 警告 today that advertising 歳入s were 負かす／撃墜する by 4.7% in May sent them 宙返り／暴落するing 10?p to 480p.

長，指導者 (n)役員／(a)執行力のある Tim Bowdler 非難するd the Central Office of （警察などへの）密告，告訴（状）, Johnston 圧力（をかける）'s largest advertiser, which 効果的に の近くにs during an 選挙.

'What we are seeing is a very 類似の pattern to the 2001 総選挙 when there was a 削減 in advertising 歳入s of between 5% and 10% in the three months from the start of the （選挙などの）運動をする,' he said.

But he 認める 商売／仕事 from the 私的な 部門 is also 傷つけるing, with 新規採用 advertising 負かす／撃墜する. Like-for-like 広告 growth is running at 1.5%.

Bowdler said 広告 歳入s were 持つ／拘留するing up best in the North while the South was more volatile. 循環／発行部数 歳入s are running flat.