Trinity 直面するs 分裂（する） calls as 広告s slide bites

By This Is Money
Updated: 08:40 BST, 29 June 2006

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PRESSURE for Trinity Mirror to 分裂（する） its 国家の and 地域の newspaper 肩書を与えるs was 始める，決める to grow today as the group, led by 長，指導者 (n)役員／(a)執行力のある Sly Bailey, 報告（する）／憶測d that the former' s advertising 歳入s fell far more than the latter's in its first half.

広告 歳入s for UK 国家の 肩書を与えるs, the Daily and Sunday Mirror and the People, were 負かす／撃墜する by 12.7% in the six months to 2 July while 循環／発行部数 歳入s fell 1.4%.

That compares with the 地域の newspapers 分割 where advertising 歳入s are 推定する／予想するd to be 9.7% lower in the first six months and 循環／発行部数 歳入s some 1.4% higher.

Taken together with poor 歳入s on advertising and 循環／発行部数 at the sports 分割, where the Racing 地位，任命する has taken on its newcomer 競争相手 The Sportsman, the group 推定する／予想するs to show 全体にわたる 広告 歳入s fell by 10.6% in the first half.

Bailey told 投資家s that Trinity Mirror 推定する／予想するs advertising to remain weak for the 残り／休憩（する） of the year and continues to run the 商売／仕事 on that 仮定／引き受けること.