一連の会議、交渉／完成する one! Sky boss 解任するs 脅し of

競争 from BT Sport

By 略奪する Davies for the Daily Mail

Updated: 08:13 BST, 3 May 2013

BSkyB is warming up for a fight with BT over 支払う／賃金-TV sports テレビ視聴者s.

BT’s ニュース報道 of 38 games of 首相の職 football, と一緒に sports such as rugby and tennis, is 始める，決める to begin at the end of the summer.

But BSkyB 長，指導者 (n)役員／(a)執行力のある Jeremy Darroch does not 受託する that BT is the toughest 対抗者 Sky has 直面するd since it more or いっそう少なく invented modern 首相 League football ニュース報道.

Popular: Clare Balding will host shows on BT Sport

‘I wouldn’t say so,’ Darroch said, pointing out that Disney-owned ESPN was hardly an ing?nue in the world of TV.

‘We take all 競争 本気で,’ he 追加するd.

But few 挑戦者s have had the money and かかわり合い of BT.

ESPN’s American 支援者s were never sure about ‘サッカー’, while Setanta didn’t have the 山地の piles of cash that BT can draw on.

個人として, BT (n)役員／(a)執行力のあるs talk of ploughing tens of millions into 促進するing BT Sport and they’ve already 調印するd up popular presenters Jake Humphreys and Clare Balding. 首相の職 星／主役にするs Gareth Bale and コマドリ 先頭 Persie have also been 新採用するd, the former as a brand 外交官／大使, the latter to 星／主役にする in a glitzy advertising （選挙などの）運動をする.

BT and BSkyB are already 貿易（する）ing blows over whether Sky should be 軍隊d to 審査する 宣伝s for its new competitor on its sports channels. Ofcom is 始める，決める to 支配する on the 事柄.

Darroch 強化するd Sky’s sports 申し込む／申し出ing yesterday, 発表するing an 拡張 of tennis 権利s to the US Open and ATP World 小旅行する.

He will also have been heartened by a 9pc 増加する in nine-month operating プロの／賛成の fit to £994m, on the 支援する of 歳入s up 6pc to £5.4bn. The 株 rose 6p to 851p.

Darroch trumpeted Sky’s ‘multi-製品 戦略’, a far cry from its roots as a pure TV player with 8m 加入者s taking 8m 製品s just a few years ago.

Now, Sky has 10.5m 顧客s taking 30m 製品s, an 普通の／平均（する） of 2.8 apiece.

Some 715,000 extra subscription 製品s were sold during the ４半期/4分の1, while 普通の／平均（する） 年次の 世帯 spend 増加するd by £30 to £576. The Sky boss is 捜し出すing to 逮捕（する） more of the market by （電話線からの）盗聴 into the 力／強力にする of the internet to 配達する content into British homes.

The 戦略 is showing 早期に 調印するs of success, with on-需要・要求する usage up 460pc on the same period last year.

And having bought O2’s broadband 顧客s during the ４半期/4分の1, BSkyB 推定する／予想するs to 追いつく Virgin マスコミ to become Britain’s second largest broadband provider during the 現在の ４半期/4分の1.

But not all Darroch’s skies are blue. Churn, the 率 at which people are leaving Sky, was up from 10.1pc to 10.8pc, which he 非難するd in part on the 経済的な 条件s.

And with BT waiting in the wings, BSkyB will have to fight smarter and harder than it ever has before.