'Stop gaslighting women': Ex-Olympic swimmer Sharron Davies 激突するs Adidas for an '強襲,強姦 on 存在 女性(の)' after it used biologically male model with hairy chest and bulging crotch for its women's swimwear line in Pride collection 支援するd by Tom Daley

  • Sportswear brand has 刺激するd fury for its 'mockery' of women over the advert?
  • £50 item forms part of Adidas Pride 2023 (選挙などの)運動をする to '支持する inclusive values'

Adidas is 直面するing a ボイコット(する) after it used a biologically male model with a hairy chest and bulging crotch to 促進する a women's swimsuit in its 'Pride 2023' collection.

The sportswear brand has 刺激するd fury for its 'mockery' of women over the advert for the £50 item which forms part of its (選挙などの)運動をする to '支持する inclusive values'.

South African designer Rich Mnisi is behind the 再生利用するd polyester outfit - which Adidas said was a '祝賀 of self-表現, imagination and the unwavering belief that love 部隊s, the 共同 調査するs fluidity, colour and pattern'.

The brand's Pride (選挙などの)運動をする has been 促進するd by British Olympic diver Tom Daley - but 批評 was led today by former Olympic swimmer Sharron Davies who said it was an '強襲,強姦 on 存在 女性(の)' and 勧めるd Adidas to 'stop gaslighting women'.

The swimsuit is modelled by an 身元不明の model who is 述べるd by Adidas as 存在 6ft 2in and with a 34inch chest.

A biologically male model with hairy chest and bulging crotch is modelling the new swimsuit

A biologically male model with hairy chest and bulging crotch is modelling the new swimsuit

A 'ボイコット(する) Adidas' hashtag began 傾向ing after the (選挙などの)運動をする 開始する,打ち上げるd on Monday in what has become the 最新の (激しい)反発 against いわゆる 'woke marketing'.

READ MORE Why is ボイコット(する) Adidas 傾向ing? The swimsuit 広告 論争 explained?

宣伝

Ms Davies, who has 以前 spoken out about trans 競技者s competing against women, tweeted today: 'And yet again a male gets paid to advertise a 製品 that's vastly 目的(とする)d at women, who are a 肉体的に different 形態/調整.?

'Adidas, if you want to design a swimsuit for trans women, 権利 on. They have different needs. But stop gaslighting women.'

She 追加するd: 'It's more and more moving に向かって an 絶対の 強襲,強姦 on 存在 女性(の) and what that means to women who are having all their descriptive words and 権利s eroded.'

Helen Joyce, of (選挙などの)運動をする group Sex 事柄s, told TalkTV today: 'It's unbelievable, isn't it? If there are two places where men and women 異なる, it's in sport and it's in 着せる/賦与するing.

'So why women would want to know what a swimsuit looks like on somebody with a crotch bulge, 狭くする hips and wide shoulders, and a flat chest is 絶対 beyond me.

'I don't know many men who would want to wear this swimsuit either. They're welcome to if they want, but I don't think they do. So what's the market?'

放送者 Julia Hartley-Brewer tweeted Adidas today to ask: 'Does the $70 price of this women's swimsuit 含む the cost of the sock to stuff 負かす/撃墜する my crotch because, unlike your model, I don't seem to have a penis to fill out that bulge? And do I have to order the chest hair 分かれて? Please let me know. Thanks.'

The Adidas Pride 2023 campaign has been backed by Olympic diver Tom Daley (second left)

The Adidas Pride 2023 (選挙などの)運動をする has been 支援するd by Olympic diver Tom Daley (second left)

Tom Daley (third left) has been involved in the Adidas campaign which began on Monday

Tom Daley (third left) has been 伴う/関わるd in the Adidas (選挙などの)運動をする which began on Monday

She later said on her TalkTV show that the advert was a 'mockery' of women and Adidas had become 'yet another company that I'm going to have to ボイコット(する) because they don't 尊敬(する)・点 me or my gender'.?

What does Adidas say about the swimsuit??

This is the Adidas 製品 d escription for the Rich Mnisi swimsuit online:

'Let love be your 遺産/遺物. South African designer Rich Mnisi once wrote that 思い出の品 in a handwritten letter to his younger queer self, and today it 栄えるs at the 核心 of the Adidas X Rich Mnisi Pride Collection.?

'A 祝賀 of self-表現, imagination and the unwavering belief that love 部隊s, the 共同 調査するs fluidity, colour and patterns.?

'This 共同 is one part of our 成果/努力 to honour the LGBTQIA+ community と一緒に our 全世界の 目的 partner 競技者 同盟(する).?

'We're all unique, but we're all connected by love. That's the message of this Adidas swimsuit, designed in 共同 with Rich Mnisi.?

'The exuberant print brings joyful energy to your day at the beach.'

宣伝

In a description …を伴ってing the 製品 online, Adidas said: 'Let love be your 遺産/遺物. South African designer Rich Mnisi once wrote that 思い出の品 in a handwritten letter to his younger queer self, and today it 栄えるs at the 核心 of the Adidas X Rich Mnisi Pride Collection.

'A 祝賀 of self-表現, imagination and the unwavering belief that love 部隊s, the 共同 調査するs fluidity, colour and patterns. This 共同 is one part of our 成果/努力 to honour the LGBTQIA+ community と一緒に our 全世界の 目的 partner 競技者 同盟(する).

'We're all unique, but we're all connected by love. That's the message of this Adidas swimsuit, designed in 共同 with Rich Mnisi. The exuberant print brings joyful energy to your day at the beach.'

Pictures of the designs on Mnisi's website do not appear to show the biologically male model wearing the 控訴. Instead, Mnisi uses a woman to 提起する/ポーズをとる with other models - 含むing Daley, but he is not seen wearing the women's swimsuit.

As part of the Adidas (選挙などの)運動をする, Daley has written a 'love letter to sport'.

It said: 'No 事柄 their 性の orientation, gender 身元, whatever it is. Every 選び出す/独身 競技者 should be 解放する/自由な to love you while loving whoever they want and, most importantly, 存在 true to whoever they are.

'There is already so much hate in the world, 説 what people can and can't do at 確かな levels and in 確かな spaces. The pitch, the field or the pool must be a 安全な space, the place to game 自由に.'

When 開始する,打ち上げるing the (選挙などの)運動をする, Mnisi said: 'In creating this collection, I had a strong impulse to speak to my inner child and 表明する to the world how LGBTQ+ allyship can create a 遺産/遺物 of love.

Criticism of the swimsuit was led today by former Olympian swimmer Sharron Davies

批評 of the swimsuit was led today by former Olympian swimmer Sharron Davies

The campaign is backed by Tom Daley (pictured with husband Dustin Lance Black last July)

The (選挙などの)運動をする is 支援するd by Tom Daley (pictured with husband Dustin Lance 黒人/ボイコット last July)

'統一するing these 主題s together through my own visual language and Adidas's iconic 業績/成果 and lifestyle pieces is a powerful combination, making the collec tion a symbol for self-受託 and LGBTQ+ advocacy.

'My hope is this 範囲 奮起させるs LGBTQ+ 同盟(する)s to speak up more for the queer people they love and not let them fight for 受託 alone.'

It comes after the US beer brand Bud Light 直面するd a 顧客 ボイコット(する) after it 開始する,打ち上げるd an advertising (選挙などの)運動をする featuring a transgender social マスコミ influencer.

Sales of the beer 報道によれば dipped over the 復活祭 週末 and parent company Anheuser-Busch saw $3billion (£2.4billion) wiped from its market cap value after its paid 共同 with Dylan Mulvaney was 明らかにする/漏らすd at the beginning of April.

As part of the 取引,協定, the 26-year-old trans 行動主義者 株d an online ビデオ of herself dressed like Holly Golightly from Breakfast At Tiffany's.?

In it, she held several customised cans of the beer ? one of which featured her 直面する ? celebrating her first year of 'womanhood'. She also 地位,任命するd a ビデオ of herself drinking a Bud Light in a bath.

Mulvaney had been paid to 促進する a challenge in which people could 勝利,勝つ $15,000 (£12,000) from Bud Light by sending in ビデオs of themselves with the brand's beers.

But the (選挙などの)運動をする 誘発するd 乱暴/暴力を加える の中で 保守的な social マスコミ personalities, who attacked the 会社/堅い for turning to 'woke' advertising.

That followed a separate ボイコット(する) of Nike earlier in April over its 共同 with Mulvaney to 促進する its 女性(の) sports 着せる/賦与するing 範囲.

Mulvaney 提起する/ポーズをとるd for a 一連の pictures and ビデオs 促進するing the brand's sports bra and leggings. Mulvaney identifies as a woman and uses the pronouns 'she/they' but has not had gender reassignment 外科.

Earlier this month Adidas 認める the end of its 'Yeezy' 共同 with Kanye West is '傷つけるing' the 商売/仕事 as it 長,率いるs for 年次の losses of more than £600million.

US beer brand Bud Light faced a customer boycott after it launched an advertising campaign featuring transgender social media influencer Dylan Mulvaney

US beer brand Bud Light 直面するd a 顧客 ボイコット(する) after it 開始する,打ち上げるd an advertising (選挙などの)運動をする featuring transgender social マスコミ influencer Dylan Mulvaney?

Nike faced a boycott over its partnership with Mulvaney to promote its female sports clothing

Nike 直面するd a ボイコット(する) over its 共同 with Mulvaney to 促進する its 女性(の) sports 着せる/賦与するing?

The sportswear company 削減(する) 関係 with the rapper - known as Ye - in October last year after he made a string of anti-Semitic comments.

That left Adidas with £1billion 価値(がある) of unsold trainers and other 商品/売買する designed by West under the Yeezy brand - hitting the 商売/仕事 hard.

Adidas said losing the 高度に profitable Yeezy line 攻撃する,衝突する sales in the first 4半期/4分の1 of the year by £350million, with North America 苦しむing the most.

With the company racking up a £20million 年4回の loss, having made a 利益(をあげる) of £271million in the same period last year, 長,指導者 (n)役員/(a)執行力のある Bjorn Gulden said the loss of Yeezy was 'of course 傷つけるing us'.

Adidas has since 発表するd it will sell off its remaining 在庫/株 of Yeezy trainers and 寄付する the proceeds to charity.

MailOnline has 接触するd Adidas for comment about the new swimsuit.?

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