Now Special K sheds some fat: Breakfast cereal 減ずるs 量 it 含む／封じ込めるs by 40%
Moving 今後: The recipe of Special K is 存在 changed - to make it healthier
The recipe of Special K is 存在 changed ? to make it healthier.
Saturated fat is 存在 減ずるd by 40 per cent and salt by 11 per cent. The new cereal will also have 80 per cent more fibre.
開始する，打ち上げるd in Britain in 1959, Special K was 初めは 目的（とする）d at men as a healthy 代案／選択肢 to a fry-up.
In 1983, a marketing 転換 saw the introduction of the red swimsuit-wearing Special K girl and its 昇進／宣伝 as a 負わせる loss 援助（する） for women.
Now the cereal, which is only outsold by Weetabix in this country, will be made from three 穀物s ? rice, wholewheat and barley.
Kellogg’s said the change is 存在 made as part of a wider 政策 to stop supermarkets and others stealing the look and taste of its popular cereal.
It 示唆するd the new recipe will be kept a closely guarded secret to stop its 競争相手s from piggy 支援 on the success of the Special K brand.
However, the 劇の reformulation looks much more like a 決定／判定勝ち（する） to 改善する the health of the cereal に引き続いて 批評.
Last year, the Advertising 基準s 当局 banned a TV 商業の for Special K for 誤って導くing women about the number of calories in a bowl.
It 示唆するd the 人物／姿／数字 was just 114 calories, however this failed to 含む the calories in the milk, which could 追加する anything from another 86 to 122.
The 消費者 group Which? has （選挙などの）運動をするd on the 問題／発行する of sugary breakfast cereals, 示唆するing they せねばならない be placed と一緒に 薄焼きパン／素焼陶器s and cakes in the supermarket aisles.
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Last year, it called on Kellogg’s, supermarkets and others to 改善する their recipes, 説: ‘More 活動／戦闘 is needed by retailers and 製造業者s to 供給する a wider choice of healthier cereals.’
Interestingly, while many 面s of the new Special K are more healthy, the 量 of sugar and calories will remain much the same.
Popular: Special K is only outsold by Weetabix in this country
The sugar will remain at about 5g for a small 30g bowl, while the calorie count comes in at around 112 before milk is 追加するd.
Kellogg’s said it is surrounding the new recipe in secrecy and will use the 法律 to try and 妨げる 競争相手s from copying the taste, look and 控訴，上告.
広報担当者, Ruth Gresty, said: ‘There are many copycat 見解／翻訳／版s of Special K on the market ? a 現象 公正に／かなり unique to the UK - but our new recipe will really stand out from the （人が）群がる as a 賞与金, tastier 製品.
‘Now made with three 穀物s and wholegrain the new Special K flakes not only look different and more wholesome but it’s our tastiest recipe yet.
‘We are 確信して there’s no contest when compared with supermarket own brands and we 計画（する） to keep the new 決まり文句／製法 a closely guarded secret to stop history repeating itself.’?
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