Aldi and Lidl?殺到する 攻撃する，衝突するs the big four: Tesco and Morrisons see sales 減少（する） by 3% in past three months
- Aldi sales rise 35.3 per cent in the past 12 weeks compared to same period last year
- Lidl also sees an 増加する with sales up 17.2 per cent
- But Tesco continues to lose sales with 年次の 利益（をあげる）s 予定 to be 発表するd next week
- Morrisons, Sainsbury's and Asda also see a 減少（する） in sales
予算 supermarkets Aldi and Lidl are enjoying a 殺到する in sales as shoppers 砂漠 the ‘big four’ chains.
Sales at Aldi rose 35.3 per cent in the past 12 weeks, compared with the same period a year ago, while the 人物／姿／数字 at Lidl was 17.2 per cent.
By contrast, as the German chains open shops at the 率 of one a week, Tesco continues to lose sales にもかかわらず a £1billion turnaround 計画（する）. Its sales in the past 12 weeks were 負かす／撃墜する by 3 per cent on a year ago.
Both Aldi and Lidl have seen a 殺到する in sales while the 'big four' supermarkets continue to struggle
Morrisons 苦しむd an even bigger 落ちる of 3.8 per cent. The 減少（する） at Sainsbury’s was 1.7 per cent, while Asda 証明するd the most resilient of the major 蓄える／店s with a 落ちる of 0.5 per cent.
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The 減少（する） in sales at the big four partly 反映するs the fact that 復活祭 落ちるs later this year, on April 20 compared with March 31 last year.
This means the 最新の 人物／姿／数字s, from the 小売 分析家s Kantar Worldpanel, do not cover a busy period featured in last year’s.
Tesco's sales in the past 12 weeks were 負かす／撃墜する by 3 per cent on a year ago, however this 落ちる has been 誇張するd by the fact 復活祭 落ちるs later this year.
Last week, the company 発表するd that one of its most 上級の (n)役員／(a)執行力のあるs, the 財政／金融 director, Laurie McIlwee, has decided to leave まっただ中に rumours of a 衝突／不一致 over the direction of the 商売／仕事.
Sales at Tesco in the past 12 weeks were 負かす／撃墜する by 3 per cent on a year ago
Britain’s biggest retailer is 予定 to publish its 年次の 利益（をあげる）s next week, which are 推定する／予想するd to show a 落ちる of £200million to £3billion.
Morrisons 苦しむd an even bigger sales 落ちる of 3.8per cent o
ver the last 12 weeks.
The company appears 特に 攻撃を受けやすい to the 脅し from the 予算 chains and has 発表するd it is cutting prices by £1billion over three years to try and take them on.
Sainsbury’s, which has 以前 been 免疫の to the 脅し of Aldi and Lidl, saw sales 落ちる by 1.7 per cent, while the 人物／姿／数字 at Asda was 負かす／撃墜する by 0.5per cent.
Total sales growth for all supermarkets over the 12 weeks was just 0.6per cent compared to a year ago.
Morrisons saw sales 落ちる by 3.8 per cent にもかかわらず 発表するing it is cutting prices by £1billion over three years
The 熟考する／考慮する says the 人物／姿／数字 would still have been a very modest 1.5per cent if 復活祭 had fallen at the same time this year.
Edward 獲得する, of Kantar, said: ‘まっただ中に a challenging market 背景, individual retailer growth might be 推定する／予想するd to be 制限するd.?
‘This is certainly not the 事例／患者 for Aldi which 達成するd its highest ever growth of 35.3 per cent , 上げるing the retai
ler to a 記録，記録的な／記録する market 株 of 4.6 per cent.?? Lidl also experienced strong growth in a 記録，記録的な／記録する breaking month and now accounts for 3.4per cent of the market.?
‘All of the ‘big four’ supermarkets have 直面するd 拒絶する／低下するing sales over the past 12 weeks, which has been accentuated by the late 落ちるing of 復活祭. ?にもかかわらず, they have also seen worrying 株 拒絶する／低下するs.’
Aldi and Lidl have made a 一致した 成果／努力 to attract middle income families with everything from fresh Aberbeen Angus fillet steaks at £5 each to award winning ワイン, coffee and cheese.
Waitrose has managed to 持つ／拘留する on to its 記録，記録的な／記録する 5 per cent market 株, while the Co-Op appears to have stemmed 落ちるs in sales.
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