Sky 準備するs for 広大な／多数の／重要な broadband giveaway

Last updated at 13:18 17 July 2006


競争 in the UK's （人が）群がるd broadband market is 始める，決める to 強める tomorrow when UK satelite 巨大（な） British Sky Broadcasting Group 明かすs its own 削減（する）-price 申し込む／申し出ing.

分析家s 推定する／予想する BSkyB to give away high-速度(を上げる） internet 接近 to its highest spending 加入者s, aping 最近の '解放する／自由な' broadband 取引，協定s from Carphone 倉庫／問屋 and フラン Telecom's Orange.

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BSkyB bought UK broadband provider Easynet for £211m late last year to 伸び（る） a foothold in the UK's 急速な／放蕩な-growing high-速度(を上げる） internet 接近 market.

With around 50 pct of UK 世帯s 現在／一般に 麻薬中毒の up to broadband, there is plenty for BSkyB to play for, even with 動きやすい 巨大（な）s like Vodafone Group and Telefonica's O2 planning to 衝突，墜落 the party later this year.

But many 分析家s believe BSkyB's main 動機づけ is to 保護する its 8.1-mln strong 顧客 base from the 脅し of television over the internet (IPTV).

More and more 放送者s are making their programmes 利用できる over the web, meaning that BT Group, in the guise of its 来たるべき '見通し' IPTV 製品, and cable 巨大（な） NTL could become viable 脅しs to BSkyB over coming years.

Around five eighths of BSkyB's 加入者s already have broadband in their homes, and US 仲買人 Citigroup said one of the group's main 目的（とする）s is to 妨げる those 顧客s from moving to IPTV services.

The 概算の 400 mln stg that BSkyB will spend on its broadband 開始する，打ち上げる over the next two years could therefore become the "most expensive churn 管理／経営 道具 ever seen in 支払う／賃金 TV", によれば 分析家s at Credit Suisse.

Carphone 倉庫／問屋 stole a march on its competitors when it 開始する，打ち上げるd its '解放する／自由な broadband forever' 製品 in April, 申し込む／申し出ing 加入者s h igh-速度(を上げる） web 接近, line 賃貸しの and 解放する／自由な landline calls in the UK and 28 other countries for 21 stg a month.

However, Carphone 倉庫／問屋 will likely have to 修正する its marketing line after the Advertising 基準s 当局 upheld （民事の）告訴s from a number of 競争相手s over its '解放する／自由な broadband' （人命などを）奪う，主張するs, によれば 圧力（をかける） 報告（する）／憶測s.

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