Parents' fury as Mothercare advertises its 早期に Learning Centre きれいにする toys with girls dressed as 1950s housewives

  • Girls were pictured wearing vintage dresses and hair curlers in the adverts
  • The girls were playing with a toy vacuum cleaner 同様に as kitchenware
  • Mothercare was slammed on social マスコミ with for the 'appalling' adverts
  • Even 'Supernanny' Jo 霜 表明するd her 失望 with the company?

By Stewart Paterson For Mailonline

Published: | Updated:

Mothercare has come under 解雇する／砲火／射撃 for adverts 描写するing girls in 1950s-style 着せる／賦与するing while playing with a toy vacuum cleaner and kitchenware.?

The children's 商品／売買する retailer was slammed on social マスコミ for the images 促進するing a 範囲 of toys on its 早期に Learning Centre website.

They 含む one of a little girl wearing rollers in her hair and wearing a vintage spotty dress while she pretends to vacuum clean a 床に打ち倒す.

Even 'Supernanny' Jo 霜 took to Twitter to 発言する／表明する her 失望 with the 会社／堅い, commenting: 'How disappointing, i guess nxt week it will be 道具 belts & hard hats on. This is not 正確に／まさに the 早期に Learning i can 高く評価する／（相場などが）上がる.'?

The adverts include one of a little girl wearing rollers in her hair and wearing a vintage spotty dress while she pretends to vacuum clean a floor

The adverts 含む one of a little girl wearing rollers in her hair and wearing a vintage spotty dress while she pretends to vacuum clean a 床に打ち倒す

Even 'Supernanny' Jo Frost slammed Mothercare, Tweeting: 'How disappointing, i guess nxt week it will be tool belts & hard hats on. This is not exactly the Early Learning i can appreciate'

Even 'Supernanny' Jo 霜 slammed Mothercare, Tweeting: 'How disappointing, i guess nxt week it will be 道具 belts & hard hats on. This is not 正確に／まさに the 早期に Learning i can 高く評価する／（相場などが）上がる'

The children's 商品／売買する retailer was slammed on social マスコミ for the images 促進するing a 範囲 of toys on its 早期に Learning Centre website

While some do feature boys playing with 類似の toys, they were photographed wearing modern 着せる／賦与するing - unlike the girls.?

Sam Smetyhers, of equal 適切な時期s group The Fawcett Society, said: ‘What is Mothercare doing? Young girls need their world to be opened up for them not 減ずるd to aprons and vacuum cleaners.?

'This is so irresponsible. It 証明するs...how 平易な it is for us to slip 支援する into lazy stereotypes.’

Barbara 禁止（する）d tweeted: 'This is 絶対 appalling @mothercare you should know better, hope whoever （機の）カム up with this marketing idea is ashamed of themselves.'

Sanel Djemal commented: 'I love @MothercareUK and #elc but after seeing this I will have to go to somewhere else for toys.'?

Another 地位，任命するd: Really? Good grief - who thought that could かもしれない be a good idea?!'?

One Tweet read: 'This is absolutely appalling @mothercare you should know better, hope whoever came up with this marketing idea is ashamed of themselves'

One Tweet read: 'This is 絶対 appalling @mothercare you should know better, hope whoever （機の）カム up with this marketing idea is ashamed of themselves'

The majority of those voicing their opinion on the adverts were angered by the depiction of girls in the pictures

The 大多数 of those 発言する／表明するing their opinion on the adverts were 怒り／怒るd by the depiction of girls in the pictures

Veronika Koller commented: 'Surely this has to be a spoof??! No company in 2017 can mean this seriously, right? Right??'

Veronika Koller commented: 'Surely this has to be a spoof??! No company in 2017 can mean this 本気で, 権利? 権利??'

However some 発言する／表明するd their support for Mothercare, arguing the company's 昇進／宣伝 of the 製品s was 許容できる.?

'The 大多数 of girls do like playing with those toys. There will always be exceptions but the reality is girls are drawn to dolls etc', said one Twitter 使用者.?

They 追加するd: 'It would be foolish to market it に向かって a 少数，小数派 who wouldn't be 利益／興味d. Simple.'?

While some do feature boys playing with 類似の toys, they are pictured wearing modern 着せる／賦与するing - unlike the girls.

A spokesman told MailOnline: 'At Mothercare, our aim is to offer a wide range of toys to appeal to the many different tastes and play interests of little ones'

A 広報担当者 told MailOnline: 'At Mothercare, our 目的（とする） is to 申し込む／申し出 a wide 範囲 of toys to 控訴，上告 to the many different tastes and play 利益／興味s of little ones'

The Mothercare spokesman added: 'In the "Playing House" section of our website we feature both boys and girls playing with a range of household items'

The Mothercare 広報担当者 追加するd: 'In the "Playing House" section of our website we feature both boys and girls playing with a 範囲 of 世帯 items'

A 広報担当者 told MailOnline: 'At Mothercare, our 目的（とする） is to 申し込む／申し出 a wide 範囲 of toys to 控訴，上告 to the many different tastes and play 利益／興味s of little ones.?

'We feature both boys and girls playing with many different toys.?

'In the "Playing House" section of our website we feature both boys and girls playing with a 範囲 of 世帯 items.'??

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