Advertising 監視者 BANS car 製造者 広告s referring to EVs as '無 放出／発行s'
- Advertising 基準s 当局 has rapped the knuckles of BMW and MG
- Both were 設立する to have misled 消費者s about the EV's 環境の 衝撃
- ASA has been 割れ目ing 負かす／撃墜する on the use of terminology 述べるing green cars
The UK's advertising 監視者 has banned adverts from two different car 製造者s that referred to their electric 乗り物s as '無 放出／発行s' as it continues to 厳重取締 on （人命などを）奪う，主張するs made about 殴打／砲列-力／強力にするd models.
The Advertising 基準s 当局 (ASA) said today it had upheld 判決，裁定s against BMW and MG モーター UK for 広告s that appeared on Google last year.
It said the both adverts had misled 消費者s by 示唆するing EVs do not produce 放出／発行s during the 製造業の 過程 - or when they're 存在 告発（する），告訴（する）／料金d by 非，不，無-renewable electricity.?
BMW is one of two car brands to have its knuckles rapped by the Advertising 基準s 当局 regarding the use of the 称する，呼ぶ／期間／用語 '無 放出／発行s' when 促進するing its electric 乗り物s online
The paid for Google 広告 for BMW seen on 16 August 2023 featured the （人命などを）奪う，主張する: '無 放出／発行s Cars ? Downloa d Your Brochure Today. Visit BMW's 公式の／役人 online website. Find the perfect BMW electric car. 調書をとる／予約する a 実験（する） 運動. 調査する a 範囲 of BMW electric cars …'.
On the same day, MG モーター UK also had a paid for Google advert which 明言する／公表するd: 'Find A 売買業者 ? 調書をとる／予約する A 実験（する） 運動. Save £1,000 On Your Next MG HS Plug-in Hybrid, MG ZS or MG5 EV トロフィー Long 範囲 新たにするd with a modern design, 増加するd 範囲, and even more 科学（工学）技術. 無 放出／発行s'.?
The ASA challenged whether the （人命などを）奪う，主張する '無 放出／発行s' misleadingly 代表するd the 乗り物s' 環境の 衝撃.?
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This was 特に the 事例／患者 for the MG example, which was also advertising plug-in hybrid models which have a 補足の 石油 engine.?
The ASA's 判決，裁定 said: 'The basis of the [MG モーター UK] （人命などを）奪う，主張する in the 広告 was not explained.?
'A '無 放出／発行s' （人命などを）奪う，主張する for a fully electric 乗り物, that did not make explicitly （疑いを）晴らす it 関係のある to 放出／発行s produced when the 乗り物 was 存在 driven was likely to 誤って導く.?
'Hybrid 乗り物s emitted 温室 gases from the tailpipe when the 石油 or ディーゼル source was in use. Any associated '無 放出／発行s' （人命などを）奪う，主張する needed to 明らかにする that it referred to 放出／発行s while the 乗り物 was driven on the electric モーター.?
'類似の （人命などを）奪う，主張するs for 乗り物s 力／強力にするd by 石油 or ディーゼル engines would always 誤って導く.'
MG has used the 言及／関連 '無 放出／発行s' in an advert for electric cars and the plug-in hybrid HS SUV (pictured), にもかかわらず the fact the latter has a 石油 engine
The ASA said both BMW and MG モーター UK had misled 消費者s by 示唆するing in their 広告s that EVs do not produce 放出／発行s during the 製造業の 過程 - or when they're 存在 告発（する），告訴（する）／料金d by 非，不，無-renewable electricity. Pictured: MG5 EV
The ASA 判決，裁定 追加するd: 'The 広告 made the （人命などを）奪う，主張する '無 放出／発行s' without 構成要素 （警察などへの）密告，告訴（状） that was 要求するd to 許す 消費者s to understand on what it was based. It did not differentiate between the 乗り物 types or 明らかにする that the （人命などを）奪う，主張する was 制限するd to 放出／発行s when an electric 乗り物 was 存在 driven.?
'We 結論するd that the 広告, therefore, was likely to 誤って導く.'
BMW 答える／応じるd to the ASA to say it had 含むd the 言及／関連 in its adverts in a 企て，努力，提案 to 逮捕（する） the number of people searching online for EVs using the 称する，呼ぶ／期間／用語 '無 放出／発行s'.
When it （機の）カム to the BMW advert, the ASA said 消費者s would wrongfully 解釈する／通訳する that those cars would produce 無 放出／発行s in all circumstances.
'We understood that when electric 乗り物s were driven no 放出／発行s were produced, unlike a car with a 石油 or ディーゼル engine where 放出／発行s （機の）カム from the tailpipe.?
'However, in other circumstances, such as the 製造（する） or 非難する of an electric 乗り物 using electricity from the 国家の grid, 放出／発行s were 生成するd.?
'For that 推論する／理由 an 広告 that featured a '無 放出／発行s' （人命などを）奪う，主張する, that did not make explicitly （疑いを）晴らす that it was 関係のある to the reaction of the 乗り物 while it was 存在 driven was likely to 誤って導く.
'Without 構成要素 （警察などへの）密告，告訴（状） to make （疑いを）晴らす to 消費者s what the （人命などを）奪う，主張する was based on and 解明 that it was 制限するd to 放出／発行s only when 運動ing, we 結論するd '無 放出／発行s Cars' was likely to 誤って導く.'
Both BMW and MG were 教えるd that 広告s must not appear again in their 現在の form and any 言及／関連 to '無 放出／発行s' in the 未来s makes （疑いを）晴らす that the （人命などを）奪う，主張する relates to an EV only when it is 存在 driven.?
BMW 答える／応じるd to the ASA to say it had 含むd the 言及／関連 in its adverts in a 企て，努力，提案 to 逮捕（する） the number of people searching online for EVs using the 称する，呼ぶ／期間／用語 '無 放出／発行s'. Pictured: BMW i4
The ASA says car 製造者s must make （疑いを）晴らす that any 言及／関連 to 無 放出／発行s only 言及する to when an EV is 存在 driven. Pictured: BMW iX3
The ASA's 判決，裁定 was published on Wednesday と一緒に one against 輸送（する） for London (TfL) 無線で通信する adverts 促進するing the 拡大 of London's Ultra Low 放出／発行 Zone (ULEZ).
The 監視者 said that TfL's （人命などを）奪う，主張するs that 窒素 二酸化物 (NO2) had 減ずるd by almost half as a result of the 計画／陰謀 were not based on 測定s of 空気／公表する 質 taken before and after it was 器具／実施するd, as listeners might 推定する／予想する.
Instead, TfL based its （人命などを）奪う，主張する on calculating the difference between 現在の 空気／公表する 質 測定s and a '非，不，無-ULEZ シナリオ', but without qualifying this for listeners and likely 誤って導くing them, the ASA 設立する.
The ASA also upheld （民事の）告訴s about （人命などを）奪う，主張するs in a second TfL 広告 that most deaths 関係のある to 空気／公表する 汚染 '現実に' occurred in outer London, when this was in fact based on modelled 見積（る）s.
Colin Walker from green think 戦車／タンク The Energy & 気候 知能 部隊 述べるd the ASA's 判決，裁定 as 'a very strange 決定／判定勝ち（する）'.
He said it?is '受託するd practice' that cars of all 燃料 types are 査定する／（税金などを）課すd by the CO2 they 放出する from their exhaust 麻薬を吸うs and used the 政府's?無 放出／発行 乗り物 委任統治（領）?as an example of how the 称する，呼ぶ／期間／用語 is already used to 述べる EVs.
'It seems perverse that car 製造業者s, in an 成果／努力 to 会合，会う the 的s they have been 始める，決める under this 委任統治（領） for the number of 無 放出／発行 乗り物s that they have to sell, are 存在 told that they can't market those 乗り物s as 無 放出／発行,' Mr Walker told This is Money.
'The reality is that an EV, from 存在 built to 存在 driven to 存在 scrapped, produces three times いっそう少なく CO2 than a 石油 乗り物.?And that 人物／姿／数字 will 増加する as more renewables continue to connect to the UK's grid.?
'始める，決める against this 決定／判定勝ち（する）, one has to wonder why the ASA is happy for the likes of Toyota to greenwash their hybrid 乗り物s as 'self-非難する' ? as if the electricity in their 殴打／砲列s is magically conjured from thin 空気／公表する, rather than from the 石油 that's burnt in their engines. For clarity, it isn't.'
ASA's 厳重取締 on EV terminology in adverts?
In 2022, the ASA published its 報告（する）／憶測 on 消費者s' understanding of 一般的に used 環境の 条件, such as?'炭素 中立の', '逮捕する 無' and 'electric' and 'hybrid' 乗り物s.
It said that advertisers need to be transparent about （人命などを）奪う，主張するs made around 条件 含むing '無 放出／発行s' when 述べるing green 製品s, 含むing EVs.
A spokesperson for the ASA told This is Money: 'We've been 規制するing 環境の （人命などを）奪う，主張するs in 広告s for years, and we've made it （疑いを）晴らす that any 客観的な （人命などを）奪う，主張するs need to be 支援するd up by 強健な 証拠.?
'When it comes to 絶対の （人命などを）奪う，主張するs, advertisers need to take into account the 十分な lifecycle of a 製品, and have 強健な 証拠 to support the （人命などを）奪う，主張するs.?
'This is a long-設立するd position, taking into account 独立した・無所属 消費者 研究, which shows （人命などを）奪う，主張するs in 広告s for electric 乗り物s aren't always 明確に understood.
'In this 事例／患者, both 広告s said their 乗り物s were '無 放出／発行' without qualifying what that 現実に meant.
'We recognised that electric cars 放出する 無 放出／発行s during use. However, given the 放出／発行s emitted during 製造（する）, and the 可能性のある 放出／発行s 扶養家族 on 非難する source, we 支配するd that 述べるing them objectively as '無 放出／発行' was 誤って導くing by 示唆するing that the 製品 had 原因（となる）d no 放出／発行s at all.'
The 判決，裁定s against BMW and MG come just weeks after the ASA rapped the knuckles of both Kia and Mercedes for adverts?促進するing the '公式の／役人' 最大限 範囲 人物／姿／数字s for new electric cars, and not the actual 範囲 drivers might reasonably 推定する／予想する to 達成する.
