Rihanna 提起する／ポーズをとるs in Fenty Puma boots ... as brand is 予定するd for London party 'glamorizing 麻薬 取引，協定ing'

• e-mail

She is an international fashion icon.

And this Sunday, Rihanna 地位，任命するd an Instagram snap in which she modeled a pair of $390 壇・綱領・公約 boots she 共同製作するd on with Puma.

The 30-year-old Barbadian bombshell showed off her 脚s in skintight ジーンズs as she relaxed on an elaborately patterned plush 議長，司会を務める.

Plugging away: This Sunday, Rihanna 地位，任命するd an Instagram snap in which she modeled a pair of $390 壇・綱領・公約 boots she 共同製作するd on with Puma

The S&M songstress, born Robyn Rihanna Fenty in Saint Michael, was modeling the Fenty Puma women's scuba boot in brown for her 61.6 million Instagram 信奉者s.

Puma has come under 解雇する／砲火／射撃 for hosting a party that glamorized 麻薬 取引，協定ing on the same night six youngsters were stabbed in a 90-minute period on?London's streets.

The sportswear 巨大（な）, a favourite with celebrities Cara Delevinge and Selena Gomez, held an event in 合同 with JD Sports in an abandoned four storey townhouse in London's 豊富な Soho last Thursday night.

But as revellers were 手渡すd out gimmicks relating to 麻薬 取引，協定s 含むing burner phones and 偽札s, six 青年s were attacked with knives in four separate 出来事/事件s as London's violent 罪，犯罪 率 continues to 急に上がる.

Puma has come under 解雇する／砲火／射撃 for hosting a party that glamourised 麻薬 取引，協定ing on the same night six youngsters were sta bbed in a 90-minute period on London's streets

Now both sportswear brands have been 爆破d by community stalwarts for '偉業／利用するing' the 最新の 殺到する in 暴力／激しさ and for glamourising 麻薬 取引，協定ing which is linked to 原因（となる）ing the highest levels in knife and gun 罪，犯罪 since 2010.

訪問者s to the party were given gimmicks associated with 麻薬 取引，協定s as they arrived, 含むing 偽の '罠（にかける） phones' and 偽のs £50 公式文書，認めるs.

Guests also received a 商売／仕事 card that 教えるd them to 'turn on the 罠（にかける） line'. Trapping is the selling and 取引，協定ing of 麻薬s, thought to be behind much of the 最近の 暴力／激しさ.

The 発生地 was covered in graffiti, with 黒人／ボイコットd out windows and dirty mattresses strewn on the 床に打ち倒す.

訪問者s to the party, held in 協会 with High Street retailer JD Sports, were 手渡すd gimmicks associated with 麻薬 取引，協定s as they arrived, 含むing 偽の '罠（にかける） phones' and 偽造の £50 公式文書，認めるs

麻薬 売買業者s and 犯罪のs favour '罠（にかける） phones' over smartphones fitted with the internet, GPS 跡をつけるing and Bluetooth because they are harder for police to trace.

The event in Soho was held to 促進する 'hustlers' across the creative 産業s, 含むing photographers, tattoo artists and hairdressers.?

Many were so horrified by the event, they took to social マスコミ to 発言する／表明する their disgust.

JD Sports wrote: 'We joined the Puma family last night in an abandoned four storey townhouse for the House of Hustle party.;??

麻薬 売買業者s and 犯罪のs favour '罠（にかける） phones' over smartphones fitted with the internet, GPS 跡をつけるing and Bluetooth because they are harder for police to trace?

London social 労働者 Amber Gilbert-Coutts wrote an open letter to Puma, 説 the event trivialised 'the horrendous lived experiences of many of the young people you shamelessly 試みる／企てるd to imitate'.

She said: 'With event branding such as this comes another careless 開発／利用: one that 促進するs and trivialises the horrendous lived experiences of many of the young people you shamelessly 試みる／企てるd to imitate.'

She 追加するd: 'Although there were thankfully no 報告（する）／憶測s of 暴力／激しさ in 豊富な area of Soho in which the event was hosted, in other areas of the 資本／首都 that night there were a staggering 'six stabbings in 90 minutes.

'We are not even a ４半期/4分の1 way through the year and in London alone there has been fifty 致命的な violent 罪，犯罪s.

Night of 暴力／激しさ: This 地図／計画する shows where the 十代の少年少女s were attacked on Thursday night as revellers partied at Soho's House of Hustle event?

'The 攻撃を受けやすい young people - both girls and boys - who are most at 危険 of becoming 犠牲者s of this 暴力／激しさ are those who are associated with ギャング（団）s and the 関係のある 麻薬 markets.'

The event also featured 演習 artist Headie One.

演習 - a sub g enre of 非難する that comes from Chicago - has been 広範囲にわたって criticised for helping 促進する 暴力／激しさ and for 許すing 競争相手 ギャング（団）s to taunt each other.

訪問者s to the event were encouraged to use the hashtag #runthestreets if they Tweeted about it.

The event in Soho was held to 促進する 'hustlers' across the creative 産業s, 含むing photographers, tattoo artists and hairdressers

Jessica O'Neill, volunteer co-ordinator at Mothers Against 暴力／激しさ, also criticised the night.

She said: 'Puma shouldn't be deceiving young people or capitalising on the hashtag £runthestreets.

'Puma should be looking at how they can 投資する in young people rather than making money off them and also 投資するing money in these areas ーするために 減ずる the 殺人s of young people on our streets.'

And on social マスコミ, Dani J said: 'I unde rstand these major brands have to come up with innovative and unique ideas to reach GenZ and Millennials and keep their attention however when the glorification of a 罪，犯罪 lifestyle is idolized and pictured as 冷静な／正味の...it's crossing the line as a brand.

London social 労働者 Amber Gilbert-Coutts wrote an open letter to Puma, 説 the event trivialised 'the horrendous lived experiences of many of the young people you shamelessly 試みる／企てるd to imitate'

'What would have been more impactful was to see how Puma 強調するd the meaning of 'hustle' and other ways the new 世代 does it... like entrepreneurship.'

Musician Adam Bainbridge called for a ボイコット（する） of Puma and its 製品s.

On Instagram he said: 'This is insane. @puma - not only how to lose the good will & 信用 of the people that buy your 製品s, but also how to get yourself ボイコット（する）d too.'

And @damngeorgina said: 'As someone who has lived through the things they are glamourising here I rly 高く評価する／（相場などが）上がる this 地位，任命する which is something I could have never articulated.

'It's grim to see my childhood used as a marketing 道具 when living through it was traumatic and still haunts myself and my family today!'

Puma and JD Sports have been 接触するd for comment.???

まっただ中に a wave of 殺人，大当りs in London that has （人命などを）奪う，主張するd at least 56 lives, Home 長官 Amber Rudd has 誓約（する）d to 厳重取締 on social マスコミ 巨大（な）s that glamourise ギャング（団） 暴力／激しさ.

Companies such as YouTube have been 非難するd for 加速するing 復讐 attacks between different ギャング（団）s that use online ビデオs and 地位，任命するs to bait each other.?

?