Tourist bosses 促進する delights of フラン - with a picture of a South African beach

By Travelmail Reporter

Published: | Updated:


French 観光旅行，事業 bosses have spent more than £500,000 on an 広告 （選挙などの）運動をする to showcas e the delights of northern フラン and its Mediterranean coast - only to realise that some of the pictures used are of a South African beach.

The three-week-long 昇進／宣伝 featured newspaper adverts and saw 23 posters spread around the London 地下組織の in a 企て，努力，提案 to 誘惑する British holidaymakers over to フラン during the Olympics.

But in an embarrassing mix-up, the advertising 機関 used an image of a beach in Cape Town - thousands of miles from フラン - for two of the posters.

The advertising campaign

Gaffe: The advertising （選挙などの）運動をする 目的（とする）s to attract British holidaymakers

One shows a family racing along the sand with a sport-関係のある 'humorous' スローガン, ‘Sprint finish on the Northern フラン Coast', with 激しく揺するs along the shore.

But the beach used in the poster was that of Llandudno, a 郊外 of Cape Town.

Eagle-注目する，もくろむd London fashion photographer Bradford Bird, who grew up there, recognised the familiar outcrop of 激しく揺するs.

Mr Bird said: ‘I recognised the beach as soon as I saw it. I thought "that’s a little bit cheeky" and put a picture of the billboard up on my Facebook page.’

Llandudno Beach, Cape Town

Llandudno Beach, Cape Town: A keen-注目する，もくろむd photographer spotted the similarity in the pictures from the 激しく揺するs

It appears the beach also forms the 背景 to another poster, from a different angle, with the スローガン: 'Discus on the Mediterranean Coast'.

観光旅行，事業 公式の／役人s have 取って代わるd the ‘Northern フラン’ image on their website www.gotofrancenow.com after 存在 made aware of the gaffe.

The British advertising 機関 in 告発（する），告訴（する）／料金 of the （選挙などの）運動をする has taken 責任／義務 for the 出来事/事件, 説 that images were selected from a bank of 3,000 在庫／株 photographs of French beaches.

A sub-search subsequently 最高潮の場面d images from around the world, it said.

This is not the first time a tourist board has fallen foul of the same mistake.

In March 2009, a Spanish tourist board used a picture of a 楽園 beach in Perth, Western Australia, to 促進する the Costa Brava.

The organisation had a lso only recently 孤立した an 広告 （選挙などの）運動をする that used pictures of the Bahamas to 促進する Girona, the Spanish 州 where the Costa Brava is 位置を示すd.

They were said to be '孤立するd 出来事/事件s'.

South Africa

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