- Meghan, 42, 開始する，打ち上げるd her new lifestyle and cooking brand on Instagram
- READ MORE:?Meghan Markle's new 商売／仕事 American Riviera Orchard uses a 王室の crest and the Duchess's calligraphy to 促進する the Montecito-based brand?
As the Duchess of Sussex 開始する，打ち上げるs her new 商売／仕事 American Riviera Orchard and makes a sensational return to social マスコミ, she is entering a somewhat （人が）群がるd field of lifestyle gurus.
Mother-of-two Meghan, 42, 開始する，打ち上げるd the website and Instagram account for her Montecito-based brand に引き続いて months of 憶測 about what her new 投機・賭ける might be.
An insider told the Daily Mail Meghan's new 商売／仕事 will be a 'lifestyle and cooking brand', centred around passions of hers.
It's a 支配する Meghan has plenty of experience in, after running lifestyle blog The Tig from 2014 until 2017, when she got engaged to Prince Harry.
The hugely popular website, which the Duchess ran と一緒に her stint in 合法的な 演劇 控訴s, 文書d her travels and featured food and fashion 推薦s, 加える guest 地位，任命するs from her celebrity friends.
The Duchess of Sussex has 発表するd the 開始する，打ち上げる of her new lifestyle brand American Riviera Orchard
The Duchess, 42, ーするつもりであるs for her new 商売／仕事 to be a 'lifestyle and cooking' brand?
However, as Meghan 準備するs to 再発進する herself in the lifestyle sphere, she will come up against 巨大（な）s of the movement who have been long 設立するd in the field and have big 指名するs behind them.
So how will American Riviera Orchard compare to its 競争相手s? FEMAIL checks out the competiton...
Goop?
Gwyneth Paltrow's Goop was 開始する，打ち上げるd in 2008 and has enjoyed success in the 15 years it has been operating - but there have been a few bumps in the road
Speaking to the 独立した・無所属 last year, Omid Scobie 簡潔に discussed Meghan's 計画（する）s to move 支援する into lifestyle - but he stopped short of comparing the Duchess's brand to Gwyneth Paltrow's Goop.
Instead, he said Meghan was 焦点（を合わせる）ing on 存在 more 'accessible', which may be a nod to some of Goop's hefty price tags.?
The author said: 'I'm not 存在 deliberately mysterious. My mind always goes to Goop, but when I 示唆するd that to someone with some knowledge they said, "Oh, no, this isn't going to be about selling 製品s". So wh o knows? The next Martha Stewart?'?
Goop, which was 設立するd by Paltrow in 2008, sells lifestyle and wellness 製品s, has a 着せる／賦与するing line and also 申し込む／申し出s a beauty and skincare 範囲.
However, prices are not cheap, with items of 着せる／賦与するing on Goop selling for hundreds of dollars apiece.
Although Goop appears to have been 大部分は successful in the 15 years since it 開始する，打ち上げるd, it has attracted several 論争s.
すぐに after the brand was 設立するd, it agreed to 支払う／賃金 $145,000 in civil 損害賠償金 after （人命などを）奪う，主張するing its rose quartz and jade 'eggs', made for 挿入するing into the vagina, could have health 利益s.
The 罰金 （機の）カム after a 仕事-軍隊 調査 said some of Goop's health （人命などを）奪う，主張するs were unfounded.?
Paltrow also 直面するd 批評 when she 開始する，打ち上げるd a candle called 'This Smells Like My Vagina' - however, the 製品 sold out 公正に／かなり quickly.
In comparison to Goop, it appears Meghan's lifestyle brand will 焦点（を合わせる） more on food and drink, and may 井戸／弁護士席 be more affordable, as Scobie 明らかにする／漏らすd she 目的（とする）s to produce something 'accessible' for people.?
Martha Stewart?
Martha Stewart, who has long been known as a lifestyle guru, began her career in the field with a catering 商売／仕事 in 1976
Where Scobie resisted に例えるing Meghan's brand to Paltrow's, he instead drew comparisons with Martha Stewart, a US businesswoman whose brand began in 1976 when she 開始する，打ち上げるd a catering 商売／仕事.
What followed was a 一連の cookbooks, cooking shows and 製品s that （機の）カム together to create her eponymous brand, Martha Stewart Living Omnimedia.
The company is a diversified?マスコミ and 商品／売買するing company and 行為／法令／行動するs as an umbrella for all of the businesswoman's 投機・賭けるs.?
Stewart has long been known as a lifestyle guru thanks to her content, which 申し込む／申し出s people recipes, DIY and （手先の）技術ing tips, and wedding planning advice.
Her website 含む／封じ込めるs a blog featuring shopping 推薦s for kitchenware and 着せる／賦与するing.
Stewart's magazine, Martha Stewart Living, 保持するs an 編集（者）の team with seven staff members, led by?Allie Giordano as the general 経営者／支配人.
Martha's lifestyle career began in the kitchen, a place の近くに to Meghan's heart as someone who used cooking to 社債 with 生存者s of the Grenfell Tower 災害 when she was still a working 王室の.
She has also 与える／捧げるd recipes to charity cookbooks - and last year 株d her lemon cake recipe with?The World Central Kitchen Cookbook: Feeding Humanity, Feeding Hope.
As the Duchess's new lifestyle brand takes 形態／調整, and Scobie 示唆するs Meghan could be 'the next Martha Stewart', perhaps American Riviera Orchard will take 公式文書，認めるs from her 競争相手 in the lifestyle sphere.
EdiTORIal
Tori （一定の）期間ing (pictured in LA in June 2023) was another celebrity who 開始する，打ち上げるd a lifestyle blog in 2011
90210 actress Tori （一定の）期間ing is another celebrity who jumped on the lifestyle blogging train 支援する in 2011.
Speaking to Look to the 星／主役にするs, Tori - who was 妊娠している with her third child at the time - 輪郭（を描く）d her 計画（する）s for the website - which overlaps with a lot of Martha Stewart's content 中心存在s.
She explained: 'The idea for this 場所／位置 （機の）カム from my 願望（する） to 株 ideas and inspiration for elevating your everyday life.
'From Fashion, （手先の）技術ing, Home Decor, Cooking, Parenting, to 関係s I will be 株ing ideas, tips, advice and how- to’s on living a more 奮起させるd life.'
と一緒に this, Tori also 開始する，打ち上げるing a shopping 場所／位置 called InvenTORI - where readers could buy items that she had in her home.
Tori （一定の）期間ing pictured with her ex-husband Dean McDermott and their four children at Disney On Ice in December 2019
In the first year, Tori 文書d her fourth pregnancy on the blog - but later told People?that she had glossed over some of the 複雑化s she 直面するd when 推定する／予想するing her son Finn.?
In 2012, Tori was 診断するd with placenta previa?- a?a 条件 where the placenta covers the cervix and 原因（となる）s 内部の bleeding - at the 20 week 示す.
The 星／主役にする?was 急ぐd to hospital, where she spent 10 weeks receiving 治療 followed by four months of bed 残り／休憩（する）, and she was even の近くに to having her pregnancy 終結させるd to save her life.?
She explained: 'It was hard because [blogging is] such a personal thing and I’m so open with everybody.?
'I’m 令状ing about Stella’s fourth birthday, but no one knows that I’m in a hospital bed.'
Although Tori was at the 最前部 of celebrity blogs, ediTORIal has 負傷させる 負かす／撃墜する 意味ありげに in the past few years.
現在／一般に, there are no recipes 利用できる under 'cooking' and the 'home', 'style' and 'entertaining' sections have also been wiped.
Jessica's World?
Jessica Simpson (pic tured in November 2023 in New York) 開始する，打ち上げるd a blog on her website in 2018
と一緒に her singing and 事実上の／代理 work, Jessica had made a 指名する for herself on the MTV 攻撃する，衝突する series Newlyweds - which also starred her ex-husband Nick Lachey.
However, Bloomberg?credits her as the 初めの 'influencer' as a result of her hugely popular fashion 範囲 in the noughties, which was the first celebrity line to make $1bn in sales.?
述べるing how she knew they were on to a winning 決まり文句／製法, Jessica said: 'People would be coming in a shawl [like the one she wore in Newlyweds].
'And everybody was definitely wearing the Juicy sweats.'?
In 2018, Jessica Simpson made the leap into lifestyle blogging when she 追加するd 'Jessica's World' to her website - which hasn't reached the same success as her fashion 範囲.
The 星／主役にする's 地位，任命するs 含むd 最高潮の場面s from family 集会s and events she …に出席するd in her 地元の area of Nashville.
Like Lauren Conrad before her, the singer also 雇うd a team to 令状 most of the blog's content - 含むing TV 推薦s, gift guides and beauty 地位，任命するs.
Coming after Martha Stewart's cookery 栄冠を与える, the 星／主役にする also 株d guest 地位，任命するs from food bloggers and has created a shop for her readers to browse.
But unlike Martha and Gwyneth's website, Jessica's blog is updated once a month on 普通の／平均（する） and the 星／主役にする has made little 成果／努力 to 促進する the 地位，任命するs, instead focussing on her 着せる／賦与するing 範囲.?
Chrissy Teigen
Cravings by Chrissy Teigen begen as a cookbook - which turned into a second cookbook, a cookware line and now a loungewear 範囲
Chrissy Teigen's cooking brand, which has recently 支店d out into loungewear, began with the model and mother-of-four showing off her cooking 技術s on social マスコミ.
She also took on a food stylist 役割 from 2015-2016 on Tyra Banks's daytime show FABLife.
The businesswoman, who is married to John Legend, 開始する，打ち上げるd her first Cravings cookbook in 2016, which became a bestseller.
A few years later, she followed it up with her second Cravings 調書をとる／予約する, Hungry For More, which also made the bestseller 名簿（に載せる）／表（にあげる）s.
That same year, in 2018, she 開始する，打ち上げるd her first ever line of Cravings cookware, which was 在庫／株d at 的.
The 共同 lasted for three years until 2021 when the 蓄える／店 stopped selling Teigen's 製品s. Both the model and the 蓄える／店 said it was a '相互の 決定／判定勝ち（する）'.
However, the Cravings line still lives on, with Teigen 支店ing out into loungewear and 式服s in the last year.
