Avon to open first high street 蓄える/店s in beauty 巨大(な)'s 137-year history - but retailer stays tight-lipped about their 場所s

  • ?Avon will open a 'handful' of?'小型の beauty boutiques' within the next two months

Avon is 始める,決める to open high streets 蓄える/店s in Britain for the first time in its 137-year history after the beauty 巨大(な) '首尾よく' 開始する,打ち上げるd it 製品s in Superdrug 蓄える/店s across the country.

The retailer?is 開始 an 初期の tranche of beauty 出口s in the UK within the next two months that it 目的(とする)s?be '小型の beauty boutiques'. But the 会社/堅い?has remained tight-lipped about the number of 蓄える/店s it 計画(する)s to 開始する,打ち上げる and their 場所s.

A spokesperson has 確認するd that Avon will be 開始 a 'handful' of 代表者/国会議員-run franchise 蓄える/店s 'within the next couple of months' but told MailOnline 'discussions?with the chain are 現在進行中の'.

The?brick-and-迫撃砲 蓄える/店s will feature around 150 製品s, with the 十分な 範囲 still only 利用できる through Avon 代表者/国会議員s.?

The high street 拡大 is part of the beauty 巨大(な)'s UK-wide rollout which began in September when it 拡大するd into the?beauty and pharmacy.

Avon is set to open high streets stores in Britain for the first time in its 137-year history. Pictured: Avon lady June Young holds a bag of cosmetic products

Avon is 始める,決める to open high streets 蓄える/店s in Britain for the first time in its 137-year history. Pictured: Avon lady June Young 持つ/拘留するs a 捕らえる、獲得する of cosmetic 製品s

Avon is set to open high streets stores in Britain for the first time in its 137-year history. The stores, which will be 'mini beauty boutiques'. Pictured is one of its franchise stores in Turkey

Avon is 始める,決める to open high streets 蓄える/店s in Britain for the first time in its 137-year history. The 蓄える/店s, which will be '小型の beauty boutiques'. Pictured is one of its franchise 蓄える/店s in Turkey

An advert from 1959 advertising Avon. In the past, Avon ladies would knock on doors 
to try and sell the products

An advert from 1959 advertising Avon. In the past, Avon ladies would knock on doors to try and sell the 製品s?

A look 支援する on Avon's 137-year history:

1886: Avon is 設立するd by 調書をとる/予約する salesman David H McConnell. It is then known as the California Perfume Company. He starts selling his 製品s by knocking on people's door.

1906: Adverts for the company appear in Good Housekeeping.??

1914: 操作/手術s begin in Montreal, Canada, 場内取引員/株価 the company's first international 拡大.

1929: The Avon 指名する and logo are used on the cosmetics line for the first time.

1939: The brand is 公式に 改名するd Avon. It is a nod to the birth place of William Shakespeare - Mr McConnell's favourite 脚本家 - who was born on Stratford-upon-Avon.

1946: Avon is 名簿(に載せる)/表(にあげる)d on the New York 在庫/株 交流.

1959: 操作/手術s begin in the UK, with a factory 存在 始める,決める up in Nunn Mills 近づく Northampton.

1997: The beauty brand starts selling online.

2016: Avon shuts 負かす/撃墜する its North America (警察,軍隊などの)本部, moving to the UK instea d. Around 2,500 職業s are 削減(する) 世界的な.?

2020: The company (テニスなどの)ダブルス the number of people selling online during the pandemic.

2023:? Avon 明かすs 計画(する)s to open its first 蓄える/店s in the UK.?

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宣伝

The 開始する,打ち上げる is starting with a handful of UK 小売 蓄える/店s 最初 and?said that rather than 的ing 伝統的な high streets, they would be based in 'neighbourhood communities'.?

'Many 顧客s go to the 蓄える/店s for an 適切な時期 to try many of the 製品s, or 簡単に to enjoy a pamper experience with a beauty 助言者,' Angela Cretu, 全世界の 長,指導者 (n)役員/(a)執行力のある of Avon International, said.

'We are on the cusp of new frontiers for Avon.?It's an exciting new 一時期/支部.'

She said the beauty group is 供給するing training to reps to be able to 開始する,打ち上げる and run the 小売 franchises and 供給する them with the 科学(工学)技術 needed to run the 商売/仕事s.

'We want to be as inclusive as possible,' she said. 'We want to give women the 適切な時期 to open a 商売/仕事, 特に in areas where it is not so 平易な for them to 開始する,打ち上げる a start up.'?

Ms Cretu said the 拡大 into physical 蓄える/店s was 存在 made in 返答 to the fact that the 大多数 ? 80 per cent ? of beauty 購入(する)s are made through 小売.

'Women like to touch and experience the 製品 and have that joy of seeing all the colours 利用できる,' she said.

But she 追加するd it also 反映するs the changes seen の中で its 顧客 base since Avon was 開始する,打ち上げるd 137 years ago.

Ms Cretu 追加するd: 'Women stayed at home in the past, but now they are going out to work and we have to follow them wherever they spend their time and make the service as convenient as possible.'

The UK 蓄える/店 計画(する)s are part of a wider 全世界の move into physical 小売ing, with the 会社/堅い also 開始する,打ち上げるing 代表者/国会議員-run franchise 小売 蓄える/店s in 重要な international markets 含むing Brazil and South Africa.?

Avon first 開始する,打ち上げるd the franchise 蓄える/店 model in Turkey almost three years ago, where it now has 63 出口s and has 報道によれば seen sales growth 二塁打 in the 地域.?

Ms Cretu said that the 操縦する in Turkey has 証明するd that, far from stealing 商売/仕事 from 地元の reps, the 蓄える/店s have 上げるd their 商売/仕事s.

An Avon saleswoman shows a customer how the cosmetics work in the 1970s

An Avon saleswoman shows a 顧客 how the cosmetics work in the 1970s??

Avon girl Valerie Holmes holds up a bag of cosmetics she is trying to sell

Avon girl Valerie Holmes 持つ/拘留するs up a 捕らえる、獲得する of cosmetics she is trying to sell?

The brick-and-mortar stores will feature around 150 products, with the full range still only available through Avon representatives

The brick-and-迫撃砲 蓄える/店s will feature around 150 製品s, with the 十分な 範囲 still only 利用できる through Avon 代表者/国会議員s

Avon is also rolling out its beauty 範囲 その上の across the Superdrug chain に引き続いて its move in September to tie up with the beauty and pharmacy chain, which has seen Avon 製品s sold in UK high street shops for the first time.

Avon, which 最初 開始する,打ち上げるd across 100 Superdrug 蓄える/店s and the retailer's website, will 拡大する 製品s across hundreds more 蓄える/店s from November 27, with 計画(する)s in the pipeline to 延長する throughout the entire Superdrug chain.

The group's foray into bricks and 迫撃砲 小売ing 示すs a major 転換 in its 商売/仕事 model and the 最新の step to grow the number of ways for shoppers to buy its 製品s.

Avon was 設立するd in 1886?and start ed out selling 製品s direct into the home through a 網状組織 of door-to-door 代表者/国会議員s, 申し込む/申し出ing women a way to earn 独立した・無所属 income.

It still has an army of Avon reps selling door to door but has ますます 転換d に向かって online and social マスコミ in 最近の years and through the pandemic.

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