'We will laugh at today's 科学（工学）技術 in five years' -Gates

Last updated at 13:45 29 January 2007


The Internet is 始める，決める to revolutionise television within five years, 予定 to an 爆発 of online ビデオ content and the 合併するing of PCs and TV 始める，決めるs, Microsoft chairman 法案 Gates said on Saturday.

"I'm stunned how people aren't seeing that with TV, in five years from now, people will laugh at what we've had," he told 商売／仕事 leaders and 政治家，政治屋s at the World 経済的な 会議.

The rise of high-速度(を上げる） Internet and the 人気 of ビデオ 場所／位置s like Google Inc.'s YouTube has already led to a 世界的な 拒絶する／低下する in the number hours spent by young people in 前線 of a TV 始める，決める.

In the years ahead, more and more テレビ視聴者s will hanker after the 柔軟性 申し込む／申し出d by online ビデオ and abandon 従来の broadcast television, with its 直す／買収する，八百長をするd programme slots and 宣伝s that interrupt shows, Gates said.

"確かな things like 選挙s or the Olympics really point out how TV is terrible. You have to wait for the guy to talk about the thing you care about or you 行方不明になる the event and want to go 支援する and see it," he said.

"Internet 贈呈 of these things is vastly superior."

At the moment, watching ビデオ clips on a computer is a separate experience from watching sitcoms or 文書のs on television.

But 集中 is coming, 提起する／ポーズをとるing new challenges for TV companies and advertisers.

"Because TV is moving into 存在 配達するd over the Internet - and some of the big phone companies are building up the 組織／基盤／下部構造 for that - you're going to have that experience all together," Gates said.

YouTube co-創立者 Chad Hurley said the 衝撃 on advertising would be 深遠な, with the 未来 約束ing far more 的d 広告s tailored to each テレビ視聴者's profile.

"In the coming months we're going to do 実験s to see how people interact with these 広告s to build an 効果的な model that 作品 for advertisers and 作品 for 使用者s," he said.

Advertisers are already racing to adapt their 戦略s to the growing 力／強力にする of the Web, and more and more 宣伝の cash is tipped to migrate from television to Web 場所／位置s in 未来.

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