都市の 自動推進の and rise of bespoke modification - is it the ultimate way to 運動 the 高級な car of your dreams?
For 井戸／弁護士席-heeled 運転者s with money to 燃やす and an itch to be individual, 高級な car modification 供給するs the perfect 適切な時期 to 運動 something 完全に unique.
And in the UK, there's one custom 会社／堅い the rich and famous are flocking to for 長，率いる-turning bespoke モーターs: 都市の 自動推進の.
We were shown around 都市の's?（警察，軍隊などの）本部 in Milton Keynes by 創立者 and 長，指導者 (n)役員／(a)執行力のある Simon Dearn to see first-手渡す why the likes of reality TV 星／主役にする Scott Disick, pop singer Olly Murs and football 星／主役にするs from the 首相 League are 落ちるing for 都市の's 'OEM 加える' offerings.
都市の has 場所／位置s across Buckinghamshire and Northamptonshire 含むing an 産業 主要な in-house 炭素 fibre ma nufacturing 場所／位置
創立者 and CEO Simon Dearn showed us around 都市の HQ in Milton Keynes. Simon 設立するd the company in 2013
The showroom is a 顔触れ of the 'OEM 加える' offerings that have made 都市の so popular with its legion of fans, with the company now 修正するing 1,000 乗り物s a year
'There's a stigma on modifications that I want to 除去する', Simon - who's also lead designer - explains as he takes us on a 小旅行する of the sparkling and minimalist 都市の HQ.
While 'modification' might make Britons shudder at the memory of Paris Hilton's rhinestone-bedazzled pink Bentley 大陸の GT and Katie Price's Barbie-spec 範囲 Rover, this isn't Simon's approach.
都市の wants its 顧客s to 運動 custom cars that stand out in a way that's 同情的な to the 初めの design, with every 修正するd モーター 手渡す-組み立てる／集結するd in the UK.?
And the attent イオン to 詳細（に述べる） is evident on the 側面に位置するs of 都市の cars 支配するing the white showroom, where bespoke 範囲 Rovers and new Defenders are interwoven with gleaming one-of-a-肉親，親類d Rolls-Royces.
Land Rovers and 範囲 Rovers modifications have become synonymous with 都市の and are some of the biggest 勝利者s for the brand?
During our visit, 都市の's 91-person team is 現在／一般に working on a 'classic' Defender 110.
It's a fortuitous 十分な circle moment, given that the pre-2016 'roots' Defenders were the cars that 初めは put the Milton Keynes company on the 地図／計画する.
Having spent years on the 消費者 味方する of the 盗品故買者, no-one was 満足させるing Simon's 願望（する） for tasteful, discrete modifications and aftermarket 選択s, so he decided to pack in 20 years in IT and create the 'OEM 加える' mantra.
Spotting a gap in the market for turning the 農業の 4x4 into an '都市の トラックで運ぶ' with city-based styling, Simon's 決定／判定勝ち（する） to beef-up the Defender around the same time Land Rover 発表するd the end of the icon's 生産／産物 in 2013 catapulted 都市の from driveway startup into mainstream マスコミ and swanky 商売／仕事 前提s.
This particular Defender is owned by 非，不，無 other than chart-topping singer and presenter Olly Murs.
?It's 存在 取り去る／解体するd before it gets a 黒人／ボイコット floating roofline, gloss 黒人／ボイコット parts, 中断 and 内部の 選択s 追加するd ? taking it from 農業の to 積極的な.
And in an old-会合，会うs-new contrast just next door is a ready-to-運動 new Defender - another 抱擁する success story for 都市の.
Olly Murs' Defender was を受けるing modification while we visited 都市の, transformed from the 初めの 農業の look to 積極的な after-market
With the New Land Rover Defender L663, 都市の's just celebrated the milestone of 3,000 modifications and 2,500 Widetrack 道具s sold 世界的な.
Defender 顧客s tend to 控訴，上告 to 顧客 転換 （弁護士の）依頼人s who'll already own the car and want 都市の to 追加する anything from one spoiler to a whole 転換.?
Defenders are incredibly popular ? and 落ちる on the tamer 味方する of 都市の's modification spectrum.?
Since 都市の 開始する，打ち上げるd its new Land Rover Defender 開始する，打ち上げるd in 2020, it's been a 大規模な success for 都市の with the Defender L663 より勝るing 3,000 modifications. This is one of the cars that 都市の's most synonymous with - as 高級な SUVs continue to be a 大規模な 攻撃する，衝突する with 買い手s
都市の Defenders come in 非常に／多数の iterations. The Widetrack 道具 for the 90, 110 and 130 use in-house designed and 製造（する）d parts and create the bold 都市の look - extra road presence. 都市の also created a 限られた／立憲的な extreme off-road 見解／翻訳／版 of the supercharged V8 called the XRS?
いっそう少なく tame are the celebrity cars.
When LA comes calling it usually means muted 選択s and 黒人／ボイコット and grey paint cho ices are thrown out the window.
There's definitely not going to be a dull 昇格 for Little Mix's Jesy Nelson, who's G-Wagon was one of the most vibrant examples in 活動／戦闘 in 都市の.
'We've built the outside 含むing, bonnet, lights and custom exhaust with every part made by 手渡す across our five 場所／位置s. It's 現在／一般に going through the 内部の gutting and re-build.'
'The 主題's a dedication to Hermes: We're doing an orange 天井, orange dash, orange steering wheel - it's orange, orange. While a new Defender will take two or three day's Jesy's car will take around four weeks because of the 内部の', Simon tells us.
Celebrities might part with large sums of cash for a bespoke 都市の, but the renown and brand 受託 they 供給する that can be invaluable.
All it takes is for one footballer to clock Marcus Rashford's 都市の 範囲 Rover in the training ground and the 首相 League comes calling.
For anyone unfamiliar with Hermes, you won't be if you catch sight of Nelson's G-Wagon after it's finished - the 内部の is as vivid orange as you can get?
?England and Manchester 部隊d 今後, Marcus Rashford is often spotted going to and from training in his 都市の 範囲 Rover
Keeping up with the Car-dashians: How 都市の broke America
都市の isn't just 井戸／弁護士席 known on these shores - it's broken the US too.?
Reality TV personality Scott Disick - who 現れるd on the scene in blockbuster?Keeping up with the Kardashians series - is a large 推論する／理由 why the brand is known across the 大西洋.?
On the 都市の homepage is Disick's one-of-one Rolls-Royce Widebody Cullinan - a happy 40th birthday 現在の to himself.
抱擁する car 熱中している人 Scott Disick, （売買）手数料，委託（する）／委員会／権限d an 都市の as a 40th birthday 現在の to himself and appeared on 都市の's YouTube channel
So blown away with his Cullinan, Scott's looking to make the Rolls-Royce Ghost (都市の's most 最近の 明かす) part of a twinset on his Calabasas driveway.
It only takes Scott 'ガス／無駄話ing' over the Cullinan and it's (1)偽造する／(2)徐々に進むd car 団体／死体 道具 to Simon on 都市の's YouTube channel, and a lot of traction is 生成するd.
'We sold a fair few Cullinan 道具s from that. [...] Our approach is to say to people that we'd love to do some マスコミ with you and use your 指名する and we'll give you a 割引, but there's nothing contractual'.
Clever 共同s with other 自動推進の 商売／仕事s are another 推論する／理由 for 都市の's success: 業績／成果 wheels are designed by 都市の and made in 共同 with Vossen while Yiannimize 産業-主要な wrapping is now based at 都市の HQ.
都市の also 手渡す-makes its world-主要な 炭素 fibre in-house in a 19,000 square foot 目的-built 生産／産物 space, where thousands of man and machine hours are put into the CAD based design and 製造業の 過程.
![Scott loved his Cullinan because 'it looks factory if a factory were to make this. You want [the c
ar] to look upgraded after-market [...] OEM on steroids?](https://i.dailymail.co.uk/1s/2024/03/28/09/82768713-13188777-Scott_loved_his_Cullinan_because_it_looks_factory_if_a_factory_w-a-11_1711617871964.jpg)
Scott loved his Cullinan because 'it looks factory if a factory were to make this. You want [the car] to look 昇格d after-market [...] OEM on steroids'
The LA 背景 for shoots helps market the cars but the renown and brand 受託 celebrities are the most invaluable part to a bespoke 商売／仕事 like 都市の
After the success of Scott Disick's Rolls-Royce Cullinan, 都市の have sold a 'fair few' Cullinan Widetrack 道具s with 都市の-made 炭素 fibre exterior styling, wide arches and 付加 運動ing lights の中で other OEM-加える 選択s
But with bold designs and big success comes haters, and that's not just in the form of 'purists': Simon makes no qualms about admitting most 製造業者s don't 高く評価する／（相場などが）上がる 都市の stepping on their turf.?
'売買業者 groups do like us ? we're there to buy 乗り物s and we do our best to 固執する to the 支配するs.?
'We do our 予定 diligence to 顧客s, and we toe the line when it comes to 非，不，無-輸出業者s, but 製造業者s don't like us'.
Yet 都市の has had 進歩／革新的な 共同 from one 製造業者 ? the new?4x4 brand Ineos 自動推進の.?
The Land Rover disruptor off-roader brand owned by 石油化学（製品） 億万長者 Sir Jim Ratcliffe has been 異常に 今後-thinking.
長，率いる of Marketing, Thom Bateman, is 十分な of 賞賛する for Ineos' 共同 on 都市の's Grenadier modifier programme, with the 製造業者 lending 都市の a 乗り物 for mapping the 近づいている Grenadier 道具.
都市の has had 予期しない 共同 from one 製造業者 ? the new 4x4 brand Ineos 自動推進の owned by 石油化学（製品） 億万長者 Sir Jim Ratcliffe. The 製造業者 lent 都市の a 乗り物 for mapping the 近づいている Grenadier 道具
Taking advantage of the にわか景気ing 高級な car market
Whether a 懐疑論者／無神論者 or a 変える, the rigorous 都市の build 過程 prides itself on 存在 OEM level as Simon 明らかにするs each car goes through 多重の 一連の会議、交渉／完成するs of 品質管理 (QC).
'From weave checks to 団体／死体 shop, to 取り付け・設備, and final QC ? there are so many 行う／開催する／段階s someone can 選ぶ up if something's wrong. Then its road 実験（する）d before 存在 fully 調印するd off,' he explained.
'Our 過程s are stringent - the brand's high level and 質 speaks for itself.'
Every 都市の build goes through many levels of 品質管理 (QC) checks - where the smallest imperfection can be 選ぶd up and 直す／買収する，八百長をするd
The rigorous 都市の build 過程 prides itself on 存在 OEM level
'Our 過程s are stringent - the brand's high level and 質 speaks for itself' Simon says
When you look at the value of the bespoke and 高級な car market, jealous 競争 from 製造業者s makes more sense.
By 2031 McKinsey 推定する／予想するs the mainstream car market to have little to no growth. The 高級な car market by contrast is 予報するd to grow between eight and 14 per cent 毎年 during the same period.
The growth of all the four 高級な segments ? 乗り物s 定価つきの from £63,000 to £392,000 and above ? is driven by the continued 増加する of ultra-high-逮捕する-価値（がある） individuals (UHNWIs) who have £24million and above in investable 資産s, and high-逮捕する-価値（がある） individuals (HNWIs) who have £785k to £24m in investable 資産s.
Entering in the third highest 高級な segment is the most expensive 都市の build 現在／一般に 利用できる to buy direct from the website and 運動 away today ? a Mercedes AMG G 63 4Matic coming in at a 冷静な／正味の £234,975.
Even if the 買い手 has already 購入（する）d their car before they come calling to 都市の, they'll likely have already spent at least £100-to-£150,000 on their 乗り物 of choice. It could easily be 二塁打 that.
But off-the-lot modification isn't enough for a growing number of 運転者s with this 肉親，親類d of 逮捕する 価値（がある） - it's the bespoke 1-of-1 market where the big money is really spent.
A Rolls-Royce Ghost starts from over £270,000, putting ot in McKinsey's second most expensive tier of 高級な cars - with only HNW and UHNW individuals able to afford one - and that's before modification
Rolls-Royce, Lamborghini, Bugatti, Bentley (to 指名する a few 高級な car 製造業者s) all 申し込む／申し出 bespoke offerings, with customisation 利ざやs 'ultraprofitable' thanks to the 巨大な sums of cash HNWIs and UHNWIs are willing to 支払う／賃金
In 2018, Torsten M?ller-?tv?s, 長，指導者 (n)役員／(a)執行力のある of Rolls-Royce モーター Cars 明らかにする／漏らすd that 90 per cent of all Rolls-Royce cars sold are personalised to a level that equates to them 存在 one-offs.
Bugatti's Sur Mesure programme 申し込む／申し出s total customisation, いつかs taking years, while Lamborghini's 広告 Personam customisation programme gives 顧客s a chance to create their own pers onal Lambo. And these are just a few variants on OEM 高級な bespoke offerings.
によれば Simon, these are the 肉親，親類d of 顧客s who want the entire 旅行 to be 扱うd by 都市の: 'They ask us to pre-order their car for them to their exact spec wishes and then we'll 追加する on our parts too'.
And thanks to HNWIs and UHNWIs, bespoke modification is a pretty 未来-proof model with 利ざやs that are much more enticing than 集まり market car 製造業者s'.
'We can 令状 the 利ざや into the car which gives us breathing space if the market changes. Say the car's £120k 小売, then 加える our parts it's £150k - we've written some 安全 into that car to get us out of it if we need to'.?
With McKinsey calling 高級な 'ultraprofitable' and the ability for 高級な 乗り物s to '生成する outsize 利ざや numbers', it's not surprising that 都市の's?2,231 per cent growth in turnover since year one would make many 製造業者s guard their patch.
By 2031 McKinsey 推定する／予想するs the mainstream car market to have little to no growth. The 高級な market by contrast is 予報するd to grow between eight and 14 per cent 毎年 during the same period
So, what does the 未来 of bespoke look like?
都市の's now 修正するing 1,000 乗り物s a year. 'It just doesn't stop' - a good position to be in as Simon says.
都市の's just finished the 範囲 Rover Sport programme.?
現在／一般に it's juggling the Grenadier 一括 (which will be 類似の to the Defender 道具), 同様に as the facelifted G-Wagon and the Mercedes EQG.
Another electric 乗り物 (EV) the Rolls-Royce Spectre is going on behind the scenes too.
The 解放（する） of two EVs 追加するs to 都市の's Mercedes EQC, Tesla Model 3, X and S 目録 - there are far より小数の 都市の EVs than gas-guzzling builds on 申し込む／申し出. This is 予定 in part to the fact that 修正するing EVs is much harder because of the smooth lines and aerodynamic features, something Simon explained to CEOcast in 2022.
But electric 熱中している人s will be happy to see 都市の continue to take on the EV challenge with two big-ticket EVs.
予測s and 可能性のある customisation 傾向s for 2024 and beyond 含む flat 直面する alloys, bold 内部のs (Jesy Nelson-esque), pastel 包むs and 増加するd use of 炭素 fibre.?
With more adventurous looks coming through, 推定する／予想する to 位置／汚点／見つけ出す an 都市の on a road 近づく you this year.
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